Pocket.watch Granted Exclusive Ad Inventory Sales Rights to Mattel’s YouTube Brand Channels Including Barbie, Hot Wheels, and American Girl By Gary Symons TLL Editor in Chief Toy giant Mattel has signed a deal granting kids and family content creator Pocket.watch exclusive rights to sell advertising on its YouTube channels. The agreement covers more than 90 of … [Read more...] about Mattel Forges Strategic Ad Sales Partnership With Pocket.watch
Streaming
Must Read: Universal Music’s Grand Experiments With AI and Music Streaming Payments
By Gary Symons TLL Editor in Chief Universal Music Group is making huge moves to change how musicians are paid for streaming fees and for the use of generative artificial intelligence (AI). The company, known as one of the 'Big Three' for music companies globally, is working with the Deezer platform on streaming rights, and with Google on a deal to use musician's … [Read more...] about Must Read: Universal Music’s Grand Experiments With AI and Music Streaming Payments
PBS KIDS Expands Growing Library of Podcasts
By Allison WatkinsonTLL ReporterPBS KIDS is adding new audio content to its portfolio of family-friendly podcast series for release this this fall.The new content will include an original podcast series called Jamming On The Job, a new season of The Arthur Podcast and a new series called Playdate With The Wombats!.“We’re so excited to introduce kids to fresh, fun podcasts that … [Read more...] about PBS KIDS Expands Growing Library of Podcasts
Cronus Global Reps Turbozaurs For Product Licensing at Toy Fair New York
By Allison WatkinsonTLL ReporterCronus Global has been appointed to represent Tale Wind Animation's Turbozaurs series for licensing and brand partnerships in the U.S. and Canada.Cronus Global will be seeking prospective licensing partners for Turbozaurs at Toy Fair New York from Sept.30 to Oct. 3, 2023.Cronus Global is an international brand licensing agency that specializes in … [Read more...] about Cronus Global Reps Turbozaurs For Product Licensing at Toy Fair New York
Starglow Media Debuts With Slate of Premium Licensed Programming
By Allison WatkinsonTLL ReporterThe new family-friendly audio company, Starglow Media has officially debuted with a slate of premium licensed programming. Founded by Jed Baker, Starglow Media specializes in audio content that is exclusively tailored for children and families. The current intended demographic is for children between age three and age twelve. The company's … [Read more...] about Starglow Media Debuts With Slate of Premium Licensed Programming
Kartoon Channel Streaming Service Reports Significant Growth
By Allison WatkinsonTLL ReporterThe Kartoon Channel! streaming service has experienced significant growth in viewership, ratings, consumption, and global reach since its initial launch in 2020.Owned by the Kartoon Studios entertainment company, Kartoon Channel! is an entertainment streaming services for children and families that offers thousands of episodes of original and … [Read more...] about Kartoon Channel Streaming Service Reports Significant Growth
Think Pink: Barbie Soundtrack Tops the Spotify Playlist
By Gary Symons TLL Editor in Chief Mattel's Barbie isn't just taking over the box office; she's taking over the Spotify music charts as well. The film Barbie has become a licensing phenomenon, with some observers estimating the film and doll franchise has lined up some 600 licenses this year. Among them is the Barbie soundtrack, a critically acclaimed collection featuring … [Read more...] about Think Pink: Barbie Soundtrack Tops the Spotify Playlist
Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?
By Gary Symons TLL Editor in Chief Warner Music Group has announced what it calls a "first-of-its-kind" partnership, expanding its relationship with TikTok. Warner Music says the deal will result in TikTok getting access to a multi-year, multi-product license for the entire repetoire of music from Warner Recorded Music and Warner Chappell Music. Warner says the deal will … [Read more...] about Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?
Sink Your Teeth Into Shark Week Licensed Collection
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products is diving into the deep end to bring fans new merchandise to celebrate “Shark Week” 2023. The popular event will be airing from Sunday, July 23 to Saturday, July 29 on Discovery Channel and will also be available to stream on Max. Reaching a milestone 35th year, “Shark Week” is … [Read more...] about Sink Your Teeth Into Shark Week Licensed Collection
Feature: Iger Promises Major Change as Disney Contract Extended
By Gary Symons TLL Editor in Chief The Walt Disney Company has extended CEO Bob Iger’s contract by two years, to the end of 2026. The 72-year-old Iger originally said he would only come back to the role for a maximum of two years. However, Iger has said there are issues to deal with at Disney that will take longer to address. “I think what I’m saying is it’s time,” … [Read more...] about Feature: Iger Promises Major Change as Disney Contract Extended