Hasbro has announced a major commitment to reduce its environmental footprint and lower its greenhouse gas emissions. The toy and entertainment giant says it has joined the Science Based Targets initiative (SBTi), committing to further reduce its environmental footprint in support of a lower carbon economy. This commitment marks the latest move in the company’s ongoing … [Read more...] about Sustainable Licensing: Hasbro Commits To Fight Global Warming
Toys and Games
LEGO, Disney, Jazwares Clean Up In Toy Of The Year Awards
By Gary Symons TLL Editor in Chief LEGO dominated this year's TOTY award list with seven wins, but Jazwares' Squishmallow line won Toy of the Year, winning three separate awards. "Squishmallows takes the crown!" the company tweeted at the news. "This would not be possible without the support of our phenomenal partners, retailers, Jazmanians & our millions of … [Read more...] about LEGO, Disney, Jazwares Clean Up In Toy Of The Year Awards
Toy Licensing: Hasbro Unveils Massive Slate of New Products
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced a large lineup of new content and products across its portfolio to continue its purpose-driven brand blueprint strategy. These products will include categories such as action, gaming, fashion, preschool consumer products and more. Since acquiring Entertainment One in 2020, Hasbro has increased its global … [Read more...] about Toy Licensing: Hasbro Unveils Massive Slate of New Products
Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
By Allison Watkinson TLL Reporter Online therapy provider PresenceLearning has partnered with Hasbro to bring popular licensed characters and games to its platform. Through this partnership speech-language pathologists, occupational therapists, and other mental health professionals will be able to use the exclusive digital adaptations to enhance their online therapy … [Read more...] about Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
Toy Licensing: WildBrain To Cast Its Licensing Spells On Magic Mixies
By Allison Watkinson TLL Reporter WildBrain CPLG is partnering with Moose Toys to handle the representation and planned line extensions of the company’s hit brand, Magic Mixies Magic Cauldron. Under its dedicated North America office, WildBrain will represent Magic Mixies in Canada and the U.S. to build a cross-category merchandise line targeting children aged 5-8 years … [Read more...] about Toy Licensing: WildBrain To Cast Its Licensing Spells On Magic Mixies
Diversity in Licensing: Disney In Collaboration With EPI For Diverse Line of Dolls
By Allison Watkinson TLL Reporter World of EPI has announced a collaboration with Disney and Marvel to create ethnically-inclusive fashion dolls, collectible figurines, and accessories. The upcoming line of licensed consumer products will feature characters from the new Disney+ series "The Proud Family: Louder and Prouder" and the upcoming "Marvel’s Moon Girl and Devil … [Read more...] about Diversity in Licensing: Disney In Collaboration With EPI For Diverse Line of Dolls
Who’s News: Hasbro Appoints New Chief Wizards For Gaming Business
By Gary Symons TLL Editor in Chief The entertainment and play company Hasbro has appointed new leadership for its critical Wizards of the Coast and Digital Gaming division. The role was left vacant with the death of Hasbro CEO Brian Goldner late last year, after a lengthy battle with cancer. That resulted in former Wizards of the Coast president and COO Chris Cocks being … [Read more...] about Who’s News: Hasbro Appoints New Chief Wizards For Gaming Business
Spielwarenmesse Survey Shows Demand For Sustainable Toys
By Gary Symons TLL Editor in Chief A new survey conducted for Spielwarenmesse shows sustainability will be a key factor for toy makers and licensors in coming years. The world's largest toy fair commissioned research by the Spanish AIJU Technological Institute for Children’s Products and Leisure, which surveyed roughly 2,800 households with children aged 0-11 years. The … [Read more...] about Spielwarenmesse Survey Shows Demand For Sustainable Toys
LEGO, Mattel, Spin Master & Warner Bros. Lead NPD’s Top Toy Awards
By Gary Symons TLL Editor in Chief The retail research group The NPD Group named the winners of its 2021 Toy Industry Awards, with LEGO and Mattel topping the list. The awards recognize top selling toys, properties, and manufacturers globally, but also by region in the United States, Canada, Mexico, Brazil, and Europe. The winners are chosen based on data from NPD’s Retail … [Read more...] about LEGO, Mattel, Spin Master & Warner Bros. Lead NPD’s Top Toy Awards
Film Licensing: Hasbro Wins Extended Toymaker License With LucasFilms
Hasbro Inc. has secured one of the Holy Grails of the licensing industry with an extended agreement as Master Toymaker for LucasFilms. The deal covers Hasbro's existing relationship with Star Wars but also adds the lucrative and long-running Indiana Jones franchises to the company's licensing agreement. As a global master toy licensee for both franchises, Hasbro will continue … [Read more...] about Film Licensing: Hasbro Wins Extended Toymaker License With LucasFilms