Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football. Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro, faster and farther than ever before! Spin Master says kids and adults alike will be able to "go long ... really long ... because the innovative design … [Read more...] about NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch
Toys and Games
Jazwares and Moonbug Partnering On A Squishmallow Series
Toyco Working With Moonbug To Produce Animated Youtube Series 'Squishville' Jazwares, a global leader in toys and licensing, along with Kellytoy, a subsidiary of Jazwares, has announced they are expanding the world of Squishmallows with the launch of their brand new animated YouTube series titled Squishville. The original content, produced by Moonbug Entertainment, an … [Read more...] about Jazwares and Moonbug Partnering On A Squishmallow Series
Moose Toys & Akedo Launch Collab on New Akedo Toy Line
Moose Toys Is Delivering A Knockout Punch With Akedo Warriors Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and … [Read more...] about Moose Toys & Akedo Launch Collab on New Akedo Toy Line
Mattel Developing Polly Pocket Film
Mattel Films and MGM Partner With Award Winning Actress/Producer Lena Dunham Mattel is hoping for a huge hit from a ridiculously tiny toy line, working with MGM and Lena Dunham's Good Thing Going production company on a live action film based on the Polly Pocket line of micro-toys. Dunham (“Industry,” “Girls”) will also write and direct the family comedy, which will star … [Read more...] about Mattel Developing Polly Pocket Film
Invisibobble Teams With Crayola For Hair Accessories
The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies. Invisibobble says the unique product design, material and technology that makes up the invisibobble DNA is now being paired with Crayola’s nostalgic and colorful feel in the new limited edition launch. Inspired by the crayon design … [Read more...] about Invisibobble Teams With Crayola For Hair Accessories
Pokemon GO Developer Releasing Radical Transformers Game
Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar … [Read more...] about Pokemon GO Developer Releasing Radical Transformers Game
Guru Studio Appoints Master Toy Partner for True
Canadian animation studio Guru has appointed United Smile as its first-ever Master Toy Partner for its series True and the Rainbow Kingdom. The studio originally partnered with Toy State in a non-exclusive licensing agreement, but the toy company shut down in 2018 after more than three decades in business. Guru has also worked with other companies, but the deal with United … [Read more...] about Guru Studio Appoints Master Toy Partner for True
Wham-O Gets Into Board Games in Deal With Winning Moves Games
Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into board games. Winning Moves Games USA is a Massachusetts-based maker of both new and classic board games, card games and puzzles including Pass the Pigs, No Stress Chess, … [Read more...] about Wham-O Gets Into Board Games in Deal With Winning Moves Games
NPD Says Toy Sales Soared 27% In Year-To-Date
U.S. toy industry dollar sales increased +27% or +$1.5B between January and April 2021, according to The NPD Group, one of the leading research groups for consumer products and behavior. NPD analysts say both unit sales and average selling price (ASP) increased during the period, up +17% and +9% respectively. Ten of the eleven supercategories tracked by NPD posted double-digit … [Read more...] about NPD Says Toy Sales Soared 27% In Year-To-Date
‘Ocean Loving’ Barbies Made From Ocean-Bound Plastic
In its ongoing drive to become more sustainable, toy giant Mattel is launching a new line of Barbie dolls made from plastic that otherwise could become ocean waste. Appropriately named the Barbie Loves the Ocean collection with a summer fun theme, the collection will initially include three dolls, a beach shack play set and a starter assortment play set. To make the program … [Read more...] about ‘Ocean Loving’ Barbies Made From Ocean-Bound Plastic