Move Comes Ahead of “Uncharted” and “The Last of Us” Entertainment Launches Sony Pictures Consumer Products (SPCP) announced Oct. 20 the company will work with Sony Interactive Entertainment (SIE) to represent merchandise licensing in North America for the PlayStation brand and its PlayStation Studios games including “God of War,” “Horizon Zero Dawn,” and “The Last of Us.” As … [Read more...] about Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Video Games and Software
Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
It's no surprise to see a McLaren Senna GTR on the track in the popular Asphalt 9: Legends video game. After all, it's one of the fastest supercars in the world. But in this case, brick toy giant LEGO has collaborated to create a LEGO Technic version of the car that appears in the latest version of the Asphalt racing series. From Oct. 19 until Oct. 30, racing fans will be … [Read more...] about Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
Netflix Acquires Video Game Developer
The streaming giant Netflix is fueling its push into the video game sector with the acquisition of critically acclaimed developer Night School Studio. The move is part of a much wider strategy by Netflix to diversify its revenues, particularly as the company faces increased competition from several well-funded companies in the streaming space, including Disney, Amazon, Apple, … [Read more...] about Netflix Acquires Video Game Developer
EA Games Launches Revolutionary Tech For FIFA 2022
Electronic Arts is celebrating the record-breaking launch of EA SPORTS FIFA 22, which features a revolutionary new gameplay technology that EA has dubbed HyperMotion. The launch comes with what must have been a legendarily expensive launch trailer as well, featuring some of the world's greatest football (soccer) stars past and present, and even actor/pitchman Ryan Reynolds. … [Read more...] about EA Games Launches Revolutionary Tech For FIFA 2022
Konami Hops Into Game Shows With Frogger Deal
The gaming company Konami is taking the fun to the small screen, with a new game show based on its popular hit video game Frogger. The Peacock Original series Frogger is premiered Sunday, Oct. 3 at 8 p.m. ET/PT on YTV as part of its 'Fam Fun' weekend lineup. Frogger stars hosts Damon Wayans Jr. and Kyle Brandt, and promises to test skill, strategy and strength as contestants … [Read more...] about Konami Hops Into Game Shows With Frogger Deal
Lotus Races Into New Licensing Deal With Global Trademark
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to GTL’s portfolio. GTL represents Lotus Cars, including the new Emira model, globally across all categories with a strong focus on … [Read more...] about Lotus Races Into New Licensing Deal With Global Trademark
MGM Partners With Outright On Addams Family Video Game
Just in time for Halloween, MGM and its gaming partners Outright Games and PHL Collective have launched the first console game for the CGI version of The Addams Family. Outright Games is a global video games publisher with a focus on quality family entertainment. Since being founded in 2016, Outright has delivered several licensed game titles, including favorites such as … [Read more...] about MGM Partners With Outright On Addams Family Video Game
MGM’s Stargate Providing New Content For ASTROKINGS Game
The crew from MGM's Stargate is back, this time starring as characters in the strategy game ASTROKINGS from Tilting Point and AN Games. MGM says the partner firms are further bridging the gap between the beloved sci-fi universe of Stargate and the immersive real-time strategy, massively multiplayer mobile game, ASTROKINGS. In ASTROKINGS, players clash with rivals in cosmic … [Read more...] about MGM’s Stargate Providing New Content For ASTROKINGS Game
Kristen Gray Promoted to Lead Konami Cross Media
Konami Digital Entertainment has appointed Kristen Gray to run its New York-based Konami Cross Media division. Gray, who previously worked for Konami as General Manager and Senior VP of Operations, will succeed Yuta Kose, who has been named President of Los Angeles-based Konami Digital Entertainment, Inc. Konami says Gray has a proven track record of success working with its … [Read more...] about Kristen Gray Promoted to Lead Konami Cross Media
Magic: The Gathering Crossovers With Fortnite and Street Fighter
Saying "Magic is the core of our business," Hasbro's Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those activations will happen in 2022, around the same time it plans to release the upcoming Magic: The Gathering animated series on Netflix. Magic: The … [Read more...] about Magic: The Gathering Crossovers With Fortnite and Street Fighter