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LICENSING EXPO 2016

360 Degrees to Every Brand

The 360 program is being ubiquitous amongst brands. See what new developments arose from Licensing Expo 2016…


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EXPERIENTIAL LICENSING

VR, Cafes, Inflatables and More Branding Efforts

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


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EXPERIENTIAL LICENSING

Interactive Branding

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


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TECHNOLOGY

New Frontiers in VR

As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…


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LOCATION-BASED LICENSING

Place-based Strategy Getting DreamWorks Where it Wants to Go

DreamWorks Animation (DWA) must be as happy as, well, an ogre in a swamp with its strategy to exploit Shrek, Hiccup, Oh, Alex and other characters in…


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ESTATE LICENSING

The State of Estates

They may be dead, but they’re not gone. Estate licensing, for deceased celebrities who would fall under the celebrities category in life, made up 2.3% of all licensing revenue in 2014. After gaining 1.3% in 2013, estate-based sales…


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EXPERIENTIAL LICENSING

WestJet Plane Takes “Frozen” to New Heights

Last week, WestJet rolled out a very special airplane, a Boeing 737 featuring images from “Frozen” on the fuselage, overhead bins, headrests and even bathroom mirrors…


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Experiential Licensing

Who Lives in a Pineapple on Broadway?

The SpongeBob Musical will open at Broadway in Chicago’s Oriental Theatre on June 7, 2016, where it will play for a month in preparation for its run on Broadway (in New York) in the 2016-2017 season. The SpongeBob Musical will be produced by Nickelodeon with songs from…

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ENTERTAINMENT LICENSING

The Force is Flowing to Disney Theme Parks

Star Wars theme park attractions can provide a long-term flow of revenue from ticket fees and royalties on in-park merchandise sales, as well as continuing exposure, for the property…


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Hello Kitty Hits the Road

Hello Kitty, one of the properties widely believed to have been squeezed by Frozen’s wild popularity in 2014, is taking to the road to defend her turf. The Sanrio property, an almost $4 billion globally licensed brand in 2013, is at the center of…


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