The 360 program is being ubiquitous amongst brands. See what new developments arose from Licensing Expo 2016…
EXPERIENTIAL LICENSING
VR, Cafes, Inflatables and More Branding Efforts
June 10, 2016
Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…
EXPERIENTIAL LICENSING
Interactive Branding
April 22, 2016
Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…
TECHNOLOGY
New Frontiers in VR
November 23, 2015
As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…
LOCATION-BASED LICENSING
Place-based Strategy Getting DreamWorks Where it Wants to Go
November 9, 2015
DreamWorks Animation (DWA) must be as happy as, well, an ogre in a swamp with its strategy to exploit Shrek, Hiccup, Oh, Alex and other characters in…
ESTATE LICENSING
The State of Estates
November 9, 2015
They may be dead, but they’re not gone. Estate licensing, for deceased celebrities who would fall under the celebrities category in life, made up 2.3% of all licensing revenue in 2014. After gaining 1.3% in 2013, estate-based sales…
EXPERIENTIAL LICENSING
WestJet Plane Takes “Frozen” to New Heights
October 23, 2015
Last week, WestJet rolled out a very special airplane, a Boeing 737 featuring images from “Frozen” on the fuselage, overhead bins, headrests and even bathroom mirrors…
Experiential Licensing
Who Lives in a Pineapple on Broadway?
September 8, 2015
The SpongeBob Musical will open at Broadway in Chicago’s Oriental Theatre on June 7, 2016, where it will play for a month in preparation for its run on Broadway (in New York) in the 2016-2017 season. The SpongeBob Musical will be produced by Nickelodeon with songs from…
ENTERTAINMENT LICENSING
The Force is Flowing to Disney Theme Parks
August 18, 2015
Star Wars theme park attractions can provide a long-term flow of revenue from ticket fees and royalties on in-park merchandise sales, as well as continuing exposure, for the property…
Hello Kitty Hits the Road
August 3, 2015
Hello Kitty, one of the properties widely believed to have been squeezed by Frozen’s wild popularity in 2014, is taking to the road to defend her turf. The Sanrio property, an almost $4 billion globally licensed brand in 2013, is at the center of…