Paramount opens a new park in the U.K. with planned licensed attractions, Disney makes headway on new rides, and Masha and the Bear expands in Italy…
Experiential
Experiential Roundup
March 10, 2017
See the latest in experiential licensing initiatives worldwide
Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…
Experiential
Upcoming Branded Attractions at Theme Parks Worldwide
December 8, 2016
The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better…
Experiential
Licensing in the $40.4 Billion Theme Park Business
December 2, 2016
The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…
Retail
Retail Roundup
November 18, 2016
Keep track of the latest retail initiatives to impact the licensing industry.
Featuring: Sanrio, Liverpool FC, Disney, Moose Toys, Taco Bell, and more…
Experiential Licensing
Experiential Activations
October 28, 2016
Keep track of the latest experiential marketing moves.
Featuring: Hasbro, Warner Bros., DreamWorks, PepsiCo, Nelvana, Cartoon Network, and more…
EXPERIENTIAL LICENSING
Content & Experiential Roundup
September 23, 2016
Keep track of the latest experiential and content deals.
Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…
EXPERIENTIAL
With VR, Top Entertainment Properties Weave a Web Around Fans
July 22, 2016
Virtual reality technology is giving entertainment licensors a way to immerse fans more fully in their favorite franchises, with perennial properties including…
LICENSING EXPO 2016
Franchises and the 360 Experience Dominate Vegas
June 27, 2016
Over the last week, 16,000 attendees braved triple-digit temperatures at Licensing Expo 2016 in Las Vegas. See the top trends emerging from the show this year…
LICENSING EXPO 2016
360 Degrees to Every Brand
June 27, 2016
The 360 program is being ubiquitous amongst brands. See what new developments arose from Licensing Expo 2016…