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Experiential Licensing

Who’s News: Stacy Moscatelli To Head Location-Based Entertainment Firm OGX

October 11, 2023

TLL Staff Original X Productions (OGX) has named Stacy Moscatelli as the new Chief Executive Officer for the company. Moscatelli is being elevated from her former role as OGX Co-President and Chief Strategy Officer. Built on a foundation of creating iconic live events and location-based entertainment, OGX (formerly known as Superfly X) creates location-based entertainment … [Read more...] about Who’s News: Stacy Moscatelli To Head Location-Based Entertainment Firm OGX

Dubai Cafe Recreates the World of Masha and the Bear

September 19, 2023

By Allison Watkinson TLL Reporter The Animaccord entertainment company has announced a second fully branded venue for its Masha and the Bear franchise. Located in the Dubai Mall, the new Masha and the Bear Play Cafe is a restaurant and family entertainment center that is scheduled to launch during October 2023. The licensed Play Cafe will feature Masha and the Bear … [Read more...] about Dubai Cafe Recreates the World of Masha and the Bear

Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

September 7, 2023

By Gary Symons TLL Editor in Chief The theme park company Falcon's Beyond has inked a massive deal in China with the retail experience company K11 Group. The agreement combines the licensing-focused experiential company Falcon's Beyond with K11, one of the world's largest companies working in the area of retail entertainment. The deal will initially see Falcon's Beyond … [Read more...] about Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

Experiential Licensing: Hasbro To Open Second NERF Action Experience Location

August 30, 2023

By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location

Who’s News: Falcon’s Beyond Names Toni Caracciolo As EVP Marketing and Branding

August 23, 2023

By Allison WatkinsonTLL ReporterFalcon’s Beyond Global has appointed Toni Caracciolo as the company's new EVP of marketing and branding. In the newly-created position, Caracciolo will be responsible for the strategy and execution of communications, marketing, and management of the company's brands, IPs, and business sectors.“Falcon’s Beyond is a company on a rapid international … [Read more...] about Who’s News: Falcon’s Beyond Names Toni Caracciolo As EVP Marketing and Branding

American Tour Schedule For Bluey’s Live Stage Show Extended Through July 2024

August 10, 2023

By Allison WatkinsonTLL ReporterThe licensed theatrical production, Bluey’s Big Play The Stage Show! has added additional performance dates that extend its U.S. tour schedule by 12 months. The theatrical production is based on the Bluey animated children's series created by Joe Brumm. The TV series follows a young Blue Heeler puppy and her family as they play imaginative games … [Read more...] about American Tour Schedule For Bluey’s Live Stage Show Extended Through July 2024

KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese

August 4, 2023

By Allison WatkinsonTLL ReporterCEC Entertainment and KIDZ BOP have expanded their existing partnership with the appointment of KIDZ BOP as the official music partner for Chuck E. Cheese.The partnership between the two brands, which is now in its third consecutive year, will feature new and expanded entertainment programming, live events, international activations and more. … [Read more...] about KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese

Experiential Licensing: The Latest on Disney and Mattel Adventure Park

July 11, 2023

By Gary Symons TLL Editor in Chief Experiential licensing is back in a big way, as Mattel and Disney invest heavily in theme parks in Arizona and California. Disney is now dropping a cool billion dollars on its properties in Anaheim, California, while Mattel is preparing for the opening of Mattel Adventure Park in Glendale, Arizona. The story on Disney wouldn't be … [Read more...] about Experiential Licensing: The Latest on Disney and Mattel Adventure Park

Rovio and SCG Open World’s First Angry Birds Cafe

July 10, 2023

By Allison Watkinson TLL Reporter SCG America has partnered with Rovio Entertainment to launch an Angry Birds-themed retail café in the recently-opened Tangram development. The Tangram complex where the Angry Birds café is located was created as a joint development project between SCG America and F&T Group. Designed as a mixed-use destination, Tangram includes … [Read more...] about Rovio and SCG Open World’s First Angry Birds Cafe

Experiential Licensing: PortAventura World and Sony Pictures Launch Attraction Based On Uncharted Franchise

June 16, 2023

By Allison WatkinsonTLL ReporterPortAventura World and Sony Pictures Entertainment have launched a licensed roller coaster attraction based on the action movie and video game franchise, Uncharted. "This attraction is the outcome of a pivotal agreement with an industry giant in entertainment, Sony Pictures," said PortAventura World managing director, David García. "The alliance … [Read more...] about Experiential Licensing: PortAventura World and Sony Pictures Launch Attraction Based On Uncharted Franchise

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