TLL Staff Mini Smiley, the preschool-focused brand from The Smiley Company, is entering the fashion market with its first major collaborations. Mini Smiley is now partnering with the European retailer Sinsay, and launching new apparel lines with Simply Sage at Target outlets in the United States. The debut collection with Sinsay introduces Mini Smiley’s distinctive pastel … [Read more...] about Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
Fashion
AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion
By Allison Watkinson TLL Reporter AEO has partnered with Tru Kolors by Travis Kelce to release a collaborative apparel collection for its American Eagle brand. “American Eagle and Travis Kelce were destined to collaborate," said AEO president, Jennifer Foyle. “An iconic brand teaming up with one of the greatest athletes of our generation—that’s what I call a … [Read more...] about AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion
SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel
By Allison Watkinson TLL Reporter SHEIN has announced a licensing partnership with Hasbro to release exclusive fashion collections for both My Little Pony and Transformers. The two collections include a total of 91 different clothing items that feature licensed characters and imagery from the Hasbro brands. The apparel designs are available across a range of … [Read more...] about SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel
Stetson and CLC Create Collegiate Headwear
By Allison Watkinson TLL Reporter Stetson and L2 Brands have partnered with CLC to introduce a licensed, western-inspired headwear collection for seven university brands in the US. The institutions included in the collection are the Texas A&M University, the University of Texas, University of Oklahoma, Texas Christian University, Stetson University and Oklahoma State … [Read more...] about Stetson and CLC Create Collegiate Headwear
Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection
By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with Nike to create a new selection of Yu-Gi-Oh! inspired footwear and apparel. The collection includes a replica of the NIKE Air Max 95 QS YGO shoe seen in Kazuki Takahashi's Yu-Gi-Oh!. It also features a line of complementary apparel that includes design inspiration from both … [Read more...] about Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection
LAWLESS Beauty and LoveShackFancy Launch Licensed Lip Gloss
By Allison Watkinson TLL Reporter LAWLESS Beauty and LoveShackFancy have launched a collaborative partnership to introduce new shades to the beauty brand's lipcare portfolio. "The perfect lip really is the perfect finishing touch—it completes the look, whether you're wearing a full gown or just your everyday uniform," said LoveShackFancy founder, Rebecca Hessel Cohen. "Just … [Read more...] about LAWLESS Beauty and LoveShackFancy Launch Licensed Lip Gloss
Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
By Allison Watkinson TLL Reporter Molly Yeh and Tractor Supply have partnered for a women’s apparel collection inspired by her Food Network series, Girl Meets Farm. Designed to appeal to the rustic lifestyle of Tractor Supply shoppers, the collection offers a range of durable apparel in a variety of bright and versatile styles. “Molly is as known for her celebrated … [Read more...] about Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
Coors and Wrangler Saddle Up for Western-Themed Apparel Line
By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
TLL Staff Kenneth Cole Productions, Inc. is returning to the women’s handbag market through a new long-term licensing agreement with Concept One Accessories, the companies announced this week. The partnership will see Concept One manufacture and distribute handbags and small leather goods under Kenneth Cole New York, Gentle Souls by Kenneth Cole and Kenneth Cole Reaction … [Read more...] about Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
NFL Trades Cleats for Crocs in New Footwear Collection
TLL Staff Football fans can now cheer on their favorite teams in comfort, thanks to a new, multi-year licensing deal between the National Football League and Crocs. The partnership will debut the first-ever NFL x Crocs Collection, featuring team-themed clogs and Jibbitz charms designed to capture the spirit of game day. The line will roll out in stages, with the first drop … [Read more...] about NFL Trades Cleats for Crocs in New Footwear Collection