The Licensing Letter

Fashion

Hurley and Travis Barker Drum Up New Fashion Partnership

By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership

White Castle and Heelys Team Up for Fun Footwear

By Allison Watkinson TLL Reporter White Castle is partnering with Heelys to introduce a licensed collection of Heelys stealth skating footwear. Available exclusively on the Heelys website, the collection offers two shoe offerings that blend visuals from White Castle's menu and color scheme with the signature style of Heelys stealth skate footwear. The first version … [Read more...] about White Castle and Heelys Team Up for Fun Footwear

Loteria Don Clemente Gets Glam with Beauty Creations Cosmetics

By Allison Watkinson TLL Reporter Beauty Creations Cosmetics and Loteria Don Clemente have partnered for a licensed cosmetics collaboration inspired by the Loteria game. The co-branded collection includes a makeup bag, a lip duo, La Sandía setting mist, a shadow and face palette, a full collection set and a custom Beauty Creations Loteria game. Offered in a glam … [Read more...] about Loteria Don Clemente Gets Glam with Beauty Creations Cosmetics

Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership

By Allison Watkinson TLL Reporter Kraft Mac & Cheese has launched a licensing collaboration with Ring Concierge for a Forever Macaroni Mother's Day necklace. Inspired by macaroni children’s crafts, the co-branded Forever Macaroni necklace features a single 14k gold noodle strung on a delicate 16-inch chain. “For nearly a century, Kraft Mac & Cheese has given … [Read more...] about Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership

Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand's 70th anniversary. "This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better," said Mercis managing director, Marja Kerkhof. "This very special collaboration, which … [Read more...] about Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes

By Gary Symons TLL Editor in Chief Reports out of the UK say high-end perfume brands are fighting a pitched battle against cheap 'dupe' scents. Social media influencers have apparently convinced millions of consumers that 'a rose by any other name would smell as sweet,' and encouraging them to buy cheap counterfeit perfumes. The social media craze is now thought to … [Read more...] about IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes

Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team

By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team

Brand Liaison Named Bench’s Representative Across LatAm and the US

By Allison Watkinson TLL Reporter The Bench streetwear brand has selected Brand Liaison to lead its licensing expansion across Latin America and the US. As Bench's official representative, The Brand Liaison will seek new licensing partners for the brand that will bring additional products, collaborations and experiences to these key markets. The agency will focus on seeking … [Read more...] about Brand Liaison Named Bench’s Representative Across LatAm and the US

The Brand Liaison Launches US Licensing Program for Cardio Bunny

By Allison Watkinson TLL Reporter Cardio Bunny is launching a new licensing program in the United States in partnership with The Brand Liaison agency. Launched in 2020, Cardio Bunny is a high-performance activewear brand that offers stylish apparel and accessories for the international retail market. The new Cardio Bunny licensing program plans to introduce American … [Read more...] about The Brand Liaison Launches US Licensing Program for Cardio Bunny