The Licensing Letter

Headwear

Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

Hugo Launches The Nightmare Before Christmas Capsule Collection

By Allison Watkinson TLL Reporter The Hugo brand has launched a licensed fashion collection, inspired by Disney's classic stop-motion animated film, The Nightmare Before Christmas. The Nightmare Before Christmas x Hugo collection includes a range of sweatshirts, t-shirts, hoodies, pajamas, socks, a scarf, a tie, a beanie and sneakers that feature iconography inspired … [Read more...] about Hugo Launches The Nightmare Before Christmas Capsule Collection

Shop Emily in Paris Fashion With Google Lens Technology

By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology

The Met Releasing Art-Themed Accessories by Lele Sadoughi

By TLL Staff Lele Sadoughi is collaborating with The Metropolitan Museum of Art to release a licensed accessories collection. Marking Lele Sadoughi’s first collaboration in the arts, the licensed product range includes a variety of whimsical hair accessories, jewelry, handbags and more. “Working alongside The Metropolitan Museum of Art for our inaugural Met x Lele … [Read more...] about The Met Releasing Art-Themed Accessories by Lele Sadoughi

Furby Fashion Only in Canada, You Say? Pity.

By Gary Symons TLL Editor in Chief The Canadian fan fashion house Cakeworthy and Hasbro have released a new collection inspired by the 1990s toy sensation Furby. If you're of a certain age and had kids in the 1990s, you may recall the phenomenal Furby craze that swept North America. Furby was an early companion toy for kids that spoke, danced around, and generally interacted … [Read more...] about Furby Fashion Only in Canada, You Say? Pity.

Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation

By Gary Symons TLL Editor in Chief National Wildlife Federation mascot Ranger Rick is back, with a new collection of apparel courtesy of The Landmark Project. The Landmark Project is working with the National Wildlife Federation to launch a sustainable collection of graphic tees, sweatshirts, headwear, and accessories that reintroduces a beloved childhood hero, Ranger … [Read more...] about Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation

Fan Ink Teams Up With MLS For a Fan-Focused Headwear Collection

By Allison WatkinsonTLL ReporterMajor League Soccer and Fan Ink have signed an agreement for a licensed headwear and accessories collection for MLS' North American league.The new agreement with MLS represents Fan Ink’s first league-wide licensing agreement in North America. The company will be responsible for designing, producing, marketing, and distributing the products on … [Read more...] about Fan Ink Teams Up With MLS For a Fan-Focused Headwear Collection

Who’s News: Lids Promotes Bob Durda to President

By Allison Watkinson TLL Reporter Lids Sports Group has officially appointed long-time employee Bob Durda as the company's new president. Lids Sports Group is a sports retailer that offers officially-licensed and branded headwear, apparel and accessories for sports fans. It is among the largest licensees in the world for licensed apparel, and particularly for hats and … [Read more...] about Who’s News: Lids Promotes Bob Durda to President

Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories

By Gary Symons TLL Editor in Chief The premium cold weather accessories manufacturer, Forever Fashion, has entered into a licensing agreement with kathy ireland Worldwide (kiWW). Forever Fashion CEO Isaac Levy says the partners will develop a wide-ranging assortment of kathy ireland® winter accessories products including ponchos, ruanas, kimonos, scarves, hats, … [Read more...] about Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories