The Licensing Letter

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Artist Maureen Claffy Signs With 2020Brands

2020Brands announced this week it will be representing popular Chicago-born artist Maureen Claffy, who produces large scale, mixed-media modern art that speaks to the soul.  “Her work pairs reverence for what spiritually connects us—family, love—with a commitment to rich color and vivid form,” said Kristin Edstrom of 2020 Brands. “Blending watercolor, fluid acrylic, colored … [Read more...] about Artist Maureen Claffy Signs With 2020Brands

WildBrain Lands European Deals For The Boys, Outlander and Cobra Kai

WildBrain CPLG has secured a wave of cross-category licensees in Europe for a trio of Sony Pictures hit TV series; The Boys, Cobra Kai and Outlander. The Boys is a superhero series with a twist, in which the 'supers' are more villainous than heroic. Wildbrain has secured licensing deals in the UK for the popular Amazon show with the following parties: Forbidden Planet, for a … [Read more...] about WildBrain Lands European Deals For The Boys, Outlander and Cobra Kai

Poetic Brands Gets Artsy With Britain’s National Gallery

In response to a growing interest in art in the licensed fashion sector, specialist apparel licensee Poetic Brands has teamed up with Britain's National Gallery, which houses one of the greatest collections of paintings in the world, to create a range of adult apparel and accessories based on its impressive and extensive artworks. The collection will incorporate a wide range … [Read more...] about Poetic Brands Gets Artsy With Britain’s National Gallery

Licensing Litigation

Hollywood Reporter reports that Disney "narrowly preserved" a win against author Royce Mathew in the 9th Circuit Court of Appeals over its Pirates of the Caribbean franchise. The legal battle has been on-and-off for over a decade, but the current controversy centers around a release Mathew signed when he withdrew a 2005 complaint alleging that Disney had used his work. Mathew … [Read more...] about Licensing Litigation

Retail Sales of Licensed Wearables Up in Every Territory in 2015

By Glenn S. Demby, Esq. Worldwide retail sales of apparel/accessories/footwear tied to licensed properties were up a robust 3.9% at just below $66.1 billion in 2015. Wearables is a bellwether of overall licensing business due not only to its size, but because it provides an outlet for so many of the industry's most important property types including fashion, … [Read more...] about Retail Sales of Licensed Wearables Up in Every Territory in 2015

Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

Growing competition; continued decline in the brick and mortar backyard; currency devaluation in Europe and Asia; a fourth quarter retail fiasco. 2015 was a tough year for the fashion industry. Yet, for all of the challenges, fashion licensing prospered in not only in the U.S./Canada but worldwide, according to The Licensing Letter’s Annual Licensing Business Survey. Global … [Read more...] about Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

Lucky Brand Joins Bands

With its recent deal to develop a national apparel and accessories program around classic rock bands KISS, Journey, Def Leppard and others, apparel company Lucky Brand is plugging into a harmonious spot in the more generally discordant market for music licensed products. Lucky's deal with licensing agency Epic Rights will put music brands KISS, Journey, Def Leppard, Billy … [Read more...] about Lucky Brand Joins Bands