By Allison Watkinson TLL Reporter Corus Entertainment's Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler. Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY. "Through … [Read more...] about Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
Headwear
Anime: Concept One Expands Licensing Partnership With Viz Media
By Allison Watkinson TLL Reporter Concept One and VIZ Media are expanding their licensing partnership to include accessory collections for two additional anime properties. The expansion adds the product licensing rights to Viz Media's Death Note and Komi Can't Communicate franchises to the company's pre-existing partnership. Concept One is a fashion and accessories … [Read more...] about Anime: Concept One Expands Licensing Partnership With Viz Media
Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
Frida Kahlo-Inspired Fashion Collection on Shein
By Gary Symons TLL Editor in Chief SHEIN has partnered with the Frida Kahlo Corporation and OEG Latino to release a licensed fashion collection based on the Mexican painter and revolutionary. The Frida Kahlo Corporation owns the trademark rights and interests to the name Frida Kahlo worldwide. It uses the trademark rights as a vehicle for selling licensed merchandise across … [Read more...] about Frida Kahlo-Inspired Fashion Collection on Shein
Speed Society Releases Streetwear Collection with VP Racing
By Allison Watkinson TLL Reporter VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class. The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing
Food & Beverage: Corona Opening a Beer Store With a Difference
By Gary Symons TLL Editor in Chief There are beer stores, and then there's Corona's version of a beer store. Corona's parent company AB InBev has announced the European launch of its online Corona lifestyle store, in collaboration with sports and lifestyle retail company Cube Partnership. The deal was brokered by IMG, AB InBev’s exclusive licensing representative in … [Read more...] about Food & Beverage: Corona Opening a Beer Store With a Difference
Licensing Agencies: Jewel and Amber A Perfect Partnership
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership
Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott
By Allison Watkinson TLL Reporter The licensing agency ASPIRE has secured multi-territory licensing rights for the popular British heritage brand, Lyle & Scott. ASPIRE is the Corporate & Lifestyle division of the entertainment and brand licensing agency WildBrain CPLG. Its global team of licensing, sales, and retail experts specialize in long-term consumer products … [Read more...] about Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott
Universal Launches New Retail Brand UNIVRS
The New Retail Destination with Limited-Edition, Character-Inspired Merchandise Now Open at Universal CityWalk Hollywood Universal Products & Experiences has unveiled UNIVRS, a new retail experience for fans at Universal Studios Hollywood. The initiative was announced just days after Universal revealed the creation of UPE as a newly formed division of Universal Parks & … [Read more...] about Universal Launches New Retail Brand UNIVRS
Music Licensing: Bravado Regains Merch Rights For The Beatles
After a Hard Day's Night of talks, Universal Music Group's Bravado division has reacquired merchandise rights for The Beatles. The deal sees the legendary band's merchandise rights coming back to UMG, which is also the longstanding home for its music catalog. Apple Corps Ltd. and brand management company, Bravado, announced today that they have once again partnered to develop … [Read more...] about Music Licensing: Bravado Regains Merch Rights For The Beatles