By Allison Watkinson TLL Reporter Target and Champion have signed a multi-year licensing partnership to launch an extensive product line that spans apparel, accessories, sporting goods and more. Currently owned by Authentic Brands Group, Champion is a long-standing fashion label that offers a full range of high-quality active-wear and functional performance … [Read more...] about Champion Lands a Bullseye with Target Partnership
Accessories
Timex Group and Aston Martin Launch Exclusive Jewelry Collection
By Allison Watkinson TLL Reporter Timex Group has signed a partnership with Aston Martin for licensed jewelry and watches inspired by the luxury automotive brand. Under the terms of the licensing agreement, Timex Group will design, manufacture and distribute products for the Aston Martin brand and the Aston Martin Aramco Formula One team. "Starting this new license … [Read more...] about Timex Group and Aston Martin Launch Exclusive Jewelry Collection
Swizzels and Cambridge Satchel Debut Love Hearts Accessories
By Allison Watkinson TLL Reporter Swizzels and Cambridge Satchel are partnering for a collection of accessories and purses inspired by the Love Hearts brand. The licensing agreement with Cambridge Satchel was brokered by the Blonde Sheep Licensing agency on behalf of Swizzel's Love Hearts. Launching in time for Valentine’s Day, the Love Hearts x Cambridge Satchel … [Read more...] about Swizzels and Cambridge Satchel Debut Love Hearts Accessories
Safilo and Under Armour Renew Eyewear Licensing Partnership
By Allison Watkinson TLL Reporter Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031. Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand. Designed for professional athletes and consumers, … [Read more...] about Safilo and Under Armour Renew Eyewear Licensing Partnership
Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case
TLL Staff Swedish luxury Apple Watch accessory leader Golden Concept and Parisian lifestyle brand Blvck Paris have launched their second joint venture: a meticulously designed Apple Watch case. The new launch follows the success of their first collaboration, said Julian O’hayon, Founder and CEO of Blvck Paris. "Our brands share a vision of bold, refined luxury," he … [Read more...] about Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case
Dungeons & Dragons Launch Epic Fashion Collection with Koi Footwear
By Allison Watkinson TLL Reporter Dungeons & Dragons has partnered with Koi Footwear for an epic fashion collection inspired by the D&D fantasy world. Created using Koi's vegan and cruelty-free materials, the licensed collection features a range of shoes and accessories that are based on elements, enemies and items from the tabletop gaming … [Read more...] about Dungeons & Dragons Launch Epic Fashion Collection with Koi Footwear
Dutch Bros and Pura Vida Launch Licensed Friendship Bracelet
By Allison Watkinson TLL Reporter Pura Vida has launched a collaborative partnership with Dutch Bros for a limited-edition, licensed friendship bracelet. The limited-edition bracelet features the logo designs from both brands, alongside the signature colors of the Dutch Bros' coffee brand and the distinct aesthetic of Pura Vida. The co-branded friendship bracelet is … [Read more...] about Dutch Bros and Pura Vida Launch Licensed Friendship Bracelet
Blvck Paris Collaborates with WBDGCP on Batman-Inspired Collection
By Allison Watkinson TLL Reporter Blvck Paris has launched an exclusive Batman-themed capsule collection in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP). The limited-edition collection includes a range of products that combine the minimalist all-black streetwear aesthetic of the Blvck Paris brand with licensed characters and logos from the … [Read more...] about Blvck Paris Collaborates with WBDGCP on Batman-Inspired Collection
Laura Ashley and Gecko Jewellery Partner for Heritage Collection
By Allison Watkinson TLL Reporter The Laura Ashley brand has partnered with Gecko Jewellery for a licensed collection based on heritage designs from the Laura Ashley archive. Developed by Gecko Jewellery's in-house design team, the Laura Ashley jewellery collection features three distinct product lines that offer a diverse range of necklaces, earrings, bracelets and … [Read more...] about Laura Ashley and Gecko Jewellery Partner for Heritage Collection