The Licensing Letter

Apparel

The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU

By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU

Food & Beverage: Corona Opening a Beer Store With a Difference

By Gary Symons TLL Editor in Chief There are beer stores, and then there's Corona's version of a beer store. Corona's parent company AB InBev has announced the European launch of its online Corona lifestyle store, in collaboration with sports and lifestyle retail company Cube Partnership. The deal was brokered by IMG, AB InBev’s exclusive licensing representative in … [Read more...] about Food & Beverage: Corona Opening a Beer Store With a Difference

Licensing Agencies: Jewel and Amber A Perfect Partnership

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership

Hot Topic Screams Into The Metaverse For Roblox Halloween

By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween

Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott

By Allison Watkinson TLL Reporter The licensing agency ASPIRE has secured multi-territory licensing rights for the popular British heritage brand, Lyle & Scott. ASPIRE is the Corporate & Lifestyle division of the entertainment and brand licensing agency WildBrain CPLG. Its global team of licensing, sales, and retail experts specialize in long-term consumer products … [Read more...] about Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott

Vilebrequin Combining Sun, Fun and Fragrance in New Line

The French swimwear brand Vilebrequin is branching out into the fragrance and body care sector with partner INCC. The collaboration will see International New Creative Concept helping launch a new range of fragrance and body care products in a deal facilitated by Vilebrequin's licensing agency IMG. Vilebrequin CEO Roland Herlory says the collection will launch in 2024 and will … [Read more...] about Vilebrequin Combining Sun, Fun and Fragrance in New Line

Konami Expands Into Apparel With Yu-Gi-Oh Collaborations

By Allison Watkinson TLL Reporter Konami Cross Media NY, Inc. has expanded into the fashion category with their flagship property, Yu-Gi-Oh! The new licensing partners for the Yu-Gi-Oh! brand include BAIT, Bershka, Park Agencies and Tuned in Tokyo. “Our new collaborations will result in strong niche product lines that will provide new avenues for the continued growth of … [Read more...] about Konami Expands Into Apparel With Yu-Gi-Oh Collaborations

Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk

King Features and fashion partner Iceberg unveiled the retail launch of a new capsule collection in the Italian fashion capital of Milan. The collaborators say the first collection was unveiled during Fashion Week with an innovative marketing campaign in Milan, Berlin, New York and Paris. This latest collection is also getting the star treatment with its Milan launch. The … [Read more...] about Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk

Update: Trademark Filings Reveal Kanye West’s Licensing Strategy

By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star's long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report from the entertainment gossip show TMZ, the rapper's company Mascotte Holdings has filed trademarks for a variety of apparel items, including jackets, hats, … [Read more...] about Update: Trademark Filings Reveal Kanye West’s Licensing Strategy