By Allison WatkinsonTLL ReporterCHEETOS Mac 'N Cheese has partnered with macramé artist Coral Castillo for a limited-edition fashion collection.The CHEETOS Mac 'N Cheese x Coral Castillo MAC'ramé Collection includes MAC-Top Sneakers and a Fanny MAC waist bag.The items are available in orange, green and red colorways that are inspired by the Bold & Cheesy, Cheesy Jalapeño, … [Read more...] about CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection
Footwear
Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand
By Allison WatkinsonTLL ReporterAuthentic Brands Group has entered a long-term licensing partnership with Peerless Clothing International for the luxury fashion brand, Vince. Per the the terms of the agreement, Peerless will be responsible for designing, manufacturing and distributing Vince’s men’s clothing, dress shirts, neckwear and accessories across the U.S. and Canada."At … [Read more...] about Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand
Authentic Brands Group Secures the Future of Rockport Footwear
By Allison WatkinsonTLL ReporterAuthentic Brands Group has acquired Rockport footwear following an approved sales transaction by the U.S. Bankruptcy Court for the district of Delaware.Authentic is a global brand development, marketing and entertainment platform that currently owns more than 40 lifestyle, entertainment and media brands. Authentic works to connect brands with its … [Read more...] about Authentic Brands Group Secures the Future of Rockport Footwear
Authentic Brands Acquires IP of Hunter Boot’s Brand
By Allison Watkinson TLL Reporter Authentic Brands Group has acquired the intellectual property of the British outdoor lifestyle brand Hunter. The Hunter lifestyle brand currently offers an extensive collection of footwear, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. To support Hunter's international … [Read more...] about Authentic Brands Acquires IP of Hunter Boot’s Brand
ALDO Group to Develop Licensed Line for Ted Baker
By Allison Watkinson TLL Reporter Authentic Brands Group has secured a long-term agreement with the ALDO Group to develop licensed products for the Ted Baker brand. Ted Baker is a high-end British apparel company that specializes in branded shirts, suits, dresses, and more. The company was acquired by Authentic Brands Group in 2022. “We have chosen The ALDO Group for … [Read more...] about ALDO Group to Develop Licensed Line for Ted Baker
Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Update: Authentic Brands Group Signs Agreement to Acquire Boardriders
By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders
Status Accessories to Produce Rugged Accessories for Rocky Brands
By Allison Watkinson TLL Reporter Rocky Brands has entered into a licensing agreement with Status Accessories to design and distribute products under the Durango and Rocky Boots brands. The partnership was brokered on behalf of Status Accessories' by the Perpetual Licensing agency. Perpetual Licensing specializes in building brands through strategic product … [Read more...] about Status Accessories to Produce Rugged Accessories for Rocky Brands
Licensing Law: Adidas Backs Away From Opposition to Black Lives Matter Trademark
By Gary Symons TLL Editor in Chief Adidas has withdrawn its legal opposition to a trademark application from the activist group Black Lives Matter. The footwear giant filed a request to the US Patent and Trademark Office to block the Black Lives Matter from trademarking a design that features three parallel lines. Adidas said in its filing on Monday that the logo … [Read more...] about Licensing Law: Adidas Backs Away From Opposition to Black Lives Matter Trademark
Rubber Hits the Road For Goodyear Tires and HUF Footwear
By Allison Watkinson TLL Reporter The global licensing agency IMG has secured a deal between its client Goodyear Tires and the apparel and footwear brand HUF. Founded in 2002, HUF is an LA-based footwear and apparel manufacturer that specializes in skateboarding lifestyle products. The new co-branded HUF x Goodyear collection is inspired by Goodyear's long history in … [Read more...] about Rubber Hits the Road For Goodyear Tires and HUF Footwear