The Licensing Letter

Footwear

Food & Beverage: Corona Opening a Beer Store With a Difference

By Gary Symons TLL Editor in Chief There are beer stores, and then there's Corona's version of a beer store. Corona's parent company AB InBev has announced the European launch of its online Corona lifestyle store, in collaboration with sports and lifestyle retail company Cube Partnership. The deal was brokered by IMG, AB InBev’s exclusive licensing representative in … [Read more...] about Food & Beverage: Corona Opening a Beer Store With a Difference

Fine Boots Put Buffalo Trace Distillery in Fine Spirits

By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into consumer products, services and experiences to raise brand awareness and generate revenue. On behalf of Buffalo Trace … [Read more...] about Fine Boots Put Buffalo Trace Distillery in Fine Spirits

Update: Trademark Filings Reveal Kanye West’s Licensing Strategy

By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star's long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report from the entertainment gossip show TMZ, the rapper's company Mascotte Holdings has filed trademarks for a variety of apparel items, including jackets, hats, … [Read more...] about Update: Trademark Filings Reveal Kanye West’s Licensing Strategy

Music Licensing: Bravado Regains Merch Rights For The Beatles

After a Hard Day's Night of talks, Universal Music Group's Bravado division has reacquired merchandise rights for The Beatles. The deal sees the legendary band's merchandise rights coming back to UMG, which is also the longstanding home for its music catalog. Apple Corps Ltd. and brand management company, Bravado, announced today that they have once again partnered to develop … [Read more...] about Music Licensing: Bravado Regains Merch Rights For The Beatles

Transport for London Partners With Footwear Designer Kurt Geiger

By Allison Watkinson TLL Reporter Kurt Geiger London has joined forces with Transport for London to launch a new collaborative collection of bags and accessories. “As two brands both born in London, it is great to see Kurt Geiger use our iconic assets in such a creative way," said Ellen Sankey, TfL’s Brand Licensing Manager. "We both share a dedication to high quality design … [Read more...] about Transport for London Partners With Footwear Designer Kurt Geiger

Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet

The retail-focused metaverse platform Highstreet has partnered with artist and fashion entrepreneur Jonathan Koon to launch the Mostly Heard Rarely Seen 8-Bit NFT drop. The partners want to turn retail shopping into a metaverse onboarding experience, offering a blend of physical and digital clothing, often known as phygital products. Koon is an American designer who became a … [Read more...] about Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet

Western Chief Partners With Girl Scouts for Branded Footwear

The Girl Scouts are about more than just cookies; now they've got their own line of boots, courtesy of Western Chief. The footwear company says it's signed a deal with the Girl Scouts that pairs the organization's adventurous spirit with Western Chief’s 130+ years of family footwear heritage and signature original prints. The collection offers three styles for children and … [Read more...] about Western Chief Partners With Girl Scouts for Branded Footwear

Fashion: Rachel Zoe Signs On Six New Licensing Partners

The fashion entrepreneur Rachel Zoe has announced a lineup of new licensing partnerships as she expands her brand into new categories. Those new categories include home, interior design, baby, intimates, activewear, and more, with licensed collections from Azzure Home, Berkshire Fashions, Brewster Home Fashions, Bloomin Baby (a division of GMason), K&Y, Keeco, and Reunited … [Read more...] about Fashion: Rachel Zoe Signs On Six New Licensing Partners