By Allison Watkinson TLL Reporter The global licensing agency IMG has secured a deal between its client Goodyear Tires and the apparel and footwear brand HUF. Founded in 2002, HUF is an LA-based footwear and apparel manufacturer that specializes in skateboarding lifestyle products. The new co-branded HUF x Goodyear collection is inspired by Goodyear's long history in … [Read more...] about Rubber Hits the Road For Goodyear Tires and HUF Footwear
Fashion
Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel
By Allison WatkinsonTLL ReporterBioworld's Heroes & Villains brand is bringing its licensed lifestyle products to the 2023 Star Wars Celebration Europe event. Heroes & Villains is a lifestyle brand that specializes in officially licensed apparel and accessories for well-known entertainment franchises. The brands' appearance at this year's European Star Wars Celebration … [Read more...] about Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel
Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories
By Gary Symons TLL Editor in Chief The premium cold weather accessories manufacturer, Forever Fashion, has entered into a licensing agreement with kathy ireland Worldwide (kiWW). Forever Fashion CEO Isaac Levy says the partners will develop a wide-ranging assortment of kathy ireland® winter accessories products including ponchos, ruanas, kimonos, scarves, hats, … [Read more...] about Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories
Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
By Allison Watkinson TLL Reporter Corus Entertainment's Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler. Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY. "Through … [Read more...] about Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker
By Allison Watkinson TLL Reporter Ground Up International is releasing a Bluey footwear collection in partnership with Kids Foot Locker and BBC Studios Kids & Family. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is a 2D-animated series that was created and written by Joe Brumm and produced by Ludo Studio in association with Screen … [Read more...] about Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker
Poetic Brands Launching Apparel Line Based on Felix the Cat
By Allison Watkinson TLL Reporter Poetic Brands has partnered with Crooked Tongues and Universal Pictures to launch an exclusive apparel collection based on Felix the Cat. Felix the Cat is an animated character that was originally created in 1919 by Pat Sullivan and Otto Messmer. In fact, Felix the Cat is widely considered the oldest animated character in the world, … [Read more...] about Poetic Brands Launching Apparel Line Based on Felix the Cat
Dumbgood Releases Scream-Inspired Apparel Line to Die For
The lifestyle brand Dumbgood has released new licensed apparel based on the Scream horror franchise. The collections' release was timed to coincide with the franchise’s latest feature film, Scream VI. The licensed apparel collection includes a bucket hat, hoodie, cropped long sleeve, lounge shorts, sweatpants, and an adjustable mini messenger bag. The designs for the … [Read more...] about Dumbgood Releases Scream-Inspired Apparel Line to Die For
Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
By Allison Watkinson TLL Reporter WildBrain has teamed up with designer Christian Cowan for a licensed Teletubbies fashion collaboration. The Teletubbies brand is owned by the global family entertainment company, WildBrain. The deal with Christian Cowan was brokered by WildBrain's licensing division and Cowan's licensing agent H&S. The limited-edition collection … [Read more...] about Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
Ukraine Designers Featured at Paris Fashion Week
By Gary Symons TLL Editor in Chief The upcoming Fashion Week in Paris will give companies a chance to support Ukrainian designers, as they fight to survive the Russian invasion. Seven Ukrainian designers will showcase their Autumn Winter 2023 collections at Paris Fashion Week from March 3-7 in the famous first arrondissement located at 7 Rue d’Argenteuil. This … [Read more...] about Ukraine Designers Featured at Paris Fashion Week
Disney Inks First Ever Nail Lacquer Deal With Nailtopia
By Allison Watkinson TLL Reporter Nailtopia has partnered with Disney to create a limited-edition nail collection called Disney 100 in honor of the DIsney brand’s 100th anniversary. Nailtopia is the first nail lacquer brand to to partner with Disney throughout the company's long history. Disney's decision to enter a licensing partnership with Nailtopia was influenced by … [Read more...] about Disney Inks First Ever Nail Lacquer Deal With Nailtopia