By Allison Watkinson
Authentic Brands and Versa Group have partnered on a collection of licensed dress shirts inspired by the fashion designer Geoffrey Beene.
“We are thrilled to announce our newest partnership for Geoffrey Beene,” said Authentic Brands VP, Scott Orenstein. “Authentic’s partnership with Versa Group will build upon Geoffrey Beene’s deep heritage while offering uniquely-designed products that elevate the brand’s men’s offerings.”
Versa Group is a manufacturing and marketing company that specializes in branded and private label menswear.
Versa Group will be responsible for designing, producing, and distributing the licensed Geoffrey Beene dress shirts for the partnership.
The men’s dress shirt collection will include fabrics that are enhanced with four-way stretch, moisture wicking, wrinkle-free, recyclable and Repreve performance elements.
“We look forward to our partnership with Authentic for Geoffrey Beene,” said Versa Group CEO, Marc Seruya. “By utilizing our technology, we are able to introduce the brand to new audiences while bringing quality products to our loyal customers.”
Authentic Brands Group is a global brand development, marketing and entertainment platform. Authentic currently owns more than forty lifestyle, entertainment and media brands.
The licensed Geoffrey Beene collection will be available for purchase in Spring 2023 at a wide range of department stores, specialty retailers, and online platforms across North America.