The Licensing Letter

Fashion

Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann

By Allison Watkinson TLL Reporter Sagoo Licensing has brokered a deal for Cloudco Entertainment to launch a Care Bears Pop-Up in the Galeries Lafayette Paris Haussmann department store. Branded pop-up retail stores have become a significant trend in the licensing industry in the past year. As the COVID-19 pandemic restrictions have lifted, more consumers are looking for … [Read more...] about Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann

Anime: Concept One Expands Licensing Partnership With Viz Media

By Allison Watkinson TLL Reporter Concept One and VIZ Media are expanding their licensing partnership to include accessory collections for two additional anime properties. The expansion adds the product licensing rights to Viz Media's Death Note and Komi Can't Communicate franchises to the company's pre-existing partnership. Concept One is a fashion and accessories … [Read more...] about Anime: Concept One Expands Licensing Partnership With Viz Media

Reservoir and LabelNoir Release $4,600 Licensed Popeye Watch

By Allison Watkinson TLL Reporter King Features has partnered with the luxury watch brands Reservoir and LabelNoir for a licensed Popeye timepiece. A division of Hearst, King Features Syndicate is the production and distribution company that owns the licensing rights to the Popeye brand. The licensing deal with Reservoir and LabelNoir was negotiated by King Features’ … [Read more...] about Reservoir and LabelNoir Release $4,600 Licensed Popeye Watch

LOEWE Releases Collection Inspired by Howl’s Moving Castle

By Allison Watkinson TLL Reporter LOEWE has partnered with Studio Ghibli for a licensed apparel and accessories collection featuring the animated film, Howl's Moving Castle. Initially founded in Spain in 1846, LOEWE is a luxury fashion brand that specializes in finely-crafted clothing, leather goods, and accessories. LOEWE and Studio Ghibli previously released two … [Read more...] about LOEWE Releases Collection Inspired by Howl’s Moving Castle

Trade Shows: Time to Sign Up For This Year’s Licensing Expo

By Allison Watkinson TLL Reporter Registration for the annual Licensing Expo trade show in June is now open on the event's official website. Organized by Informa Markets and sponsored by Licensing International, Licensing Expo is the world's largest tradeshow dedicated to licensing and brand extension. The event brings more than 5,000 brands and 16,000 retailers, … [Read more...] about Trade Shows: Time to Sign Up For This Year’s Licensing Expo

Agencies: Borghese Taps Brentwood for Licensing Representation

By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation

Poetic Brands Signs Squishmallows For First Footwear Partnership

By Allison Watkinson TLL Reporter The licensed apparel company Poetic Brands has secured the first licensee for its newly-created footwear division. The first licensing partnership for Poetic Brands new division is with the Original Squishmallows toy brand. For the licensing collaboration, Poetic Brands is developing a collection of Squishmallow-themed children’s … [Read more...] about Poetic Brands Signs Squishmallows For First Footwear Partnership

Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts

By Allison WatkinsonTLL ReporterMorton Salt recently partnered with Stan's Donuts & Coffee for a limited-edition Salted Caramel Old Fashioned Donut.Stan's Donuts & Coffee is a U.S. restaurant chain that primarily serves freshly-made donuts, coffee, and all-day breakfast items. The Chicago locations of Stan's Donuts were initially started in 2014 through a partnership … [Read more...] about Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts

Authentic Brands Working With Global Citizen to End Extreme Poverty

By Gary Symons TLL Editor in Chief The global brands company Authentic Brands has committed to help Global Citizen's mission to End Extreme Poverty NOW. Global Citizen is the world’s largest international advocacy organization, while Authentic Brands Group is a global brand development, marketing, entertainment, and digital platform. Authentic is also the owner of many of … [Read more...] about Authentic Brands Working With Global Citizen to End Extreme Poverty