By Allison Watkinson TLL Reporter Original Grain has partnered with Buffalo Trace Bourbon to create innovative, limited-edition watches from bourbon barrels. The licensing agreement was brokered by Buffalo Trace’s licensing agency, Brandgenuity. Brandgenuity is also responsible for managing the development and rollout of the licensing program. The co-branded product release … [Read more...] about Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover
Fashion
The Hundreds and Manic Panic Release a Collaboration to Dye For
By Allison Watkinson TLL Reporter The Hundreds and Manic Panic have partnered on a licensed collection of apparel and co-branded hair dye. The licensing collaboration between the two companies was brokered by Pacific Swell Brands, a boutique licensing agency that specializes in extending brands into new consumer products and markets. The co-branded collection by The … [Read more...] about The Hundreds and Manic Panic Release a Collaboration to Dye For
Cosmo Partners With Vitality on First Athleisure Collection
By Allison Watkinson TLL Reporter The global women's media brand Cosmopolitan has partnered with the apparel brand Vitality for a licensed athleisure collection. The collaboration between Cosmopolitan and Vitality was brokered by Cosmopolitan’s global licensing agency, IMG, and is the first time Cosmo has partnered on an activewear collection. Vitality is an athleisure … [Read more...] about Cosmo Partners With Vitality on First Athleisure Collection
Adidas Ends Partnership With Kanye West Over Antisemitic Posts
By Gary Symons TLL Editor in Chief Sportswear titan Adidas has ended its partnership with Kanye West, saying it “does not tolerate antisemitism.” The move comes after the controversial rapper and entrepreneur was suspended from Instagram and Twitter over offensive posts. The move will be expensive for Adidas, which signed a mutually lucrative deal with West, who … [Read more...] about Adidas Ends Partnership With Kanye West Over Antisemitic Posts
Frida Kahlo-Inspired Fashion Collection on Shein
By Gary Symons TLL Editor in Chief SHEIN has partnered with the Frida Kahlo Corporation and OEG Latino to release a licensed fashion collection based on the Mexican painter and revolutionary. The Frida Kahlo Corporation owns the trademark rights and interests to the name Frida Kahlo worldwide. It uses the trademark rights as a vehicle for selling licensed merchandise across … [Read more...] about Frida Kahlo-Inspired Fashion Collection on Shein
Speed Society Releases Streetwear Collection with VP Racing
By Allison Watkinson TLL Reporter VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class. The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing
Carlton London Expands in India Through Flipkart Partnership
By Allison Watkinson TLL Reporter The lifestyle brand Carlton London has expanded its range of furniture and home furnishings in India through the ecommerce platform Flipkart. The collaboration was facilitated by the brand licensing agency, LicenseWorks, on behalf of their client Carlton London. “We are happy to welcome Flipkart as a strategic partner for Carlton … [Read more...] about Carlton London Expands in India Through Flipkart Partnership
The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
Licensing Works! Expands Kewpie Brand with ONCH Accessories
By Allison WatkinsonTLL Reporter Licensing Works! is expanding the long-standing Kewpie brand with licensed merchandise designed by ONCH. Licensing Works! made the deal on behalf of its client, the Kewpie Corporation. Licensing Works! is a licensing agency that partners with IP owners to increase brand awareness through new revenue streams. “From our first … [Read more...] about Licensing Works! Expands Kewpie Brand with ONCH Accessories
Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard
By Allison WatkinsonTLL Reporter Franck Muller and Bamford Watch Department have released a limited-edition Popeye Vanguard watch. The Popeye brand is owned by King Features Syndicate. A unit of Hearst, King Features is a global producer and distributor of intellectual properties, character licensing and franchise development. “As a watch collector, collaborating with … [Read more...] about Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard