The anime and manga publisher VIZ Media has teamed up with Ukonic to bring "Naruto Shippuden" products into the homes of fans. The partnership, which extends through 2025, covers everything to personalize your home or office, from area rugs and furniture to small kitchen appliances. "Creating exceptional items that fans love is our passion," says Martin Butler, CEO and … [Read more...] about Manga Licensing: Ukonic Secures Deal For Naruto Product Line
Fashion
Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The deal is brokered by its local licensing agent in Spain, … [Read more...] about Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
TV Licensing: House of the Dragon Merch Arrives on WB Shop
By Allison Watkinson TLL Reporter Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series. In anticipation of today’s news, the WB Shop was recently redesigned to provide a more streamlined shopping experience through video additions and an expanded product assortment for Game of Thrones and other popular … [Read more...] about TV Licensing: House of the Dragon Merch Arrives on WB Shop
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
By Gary Symons TLL Editor in Chief Everyone's heard of chicken fingers, but cheese fingers? That's now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And there's more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent. Pinkies Out includes … [Read more...] about Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo
By Allison Watkinson TLL Reporter The Frida Kahlo brand's licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a Frida Kahlo inspired jewellery collection in celebration of the revolutionary artist and feminist. “For me, Tatty Devine is an iconic jewellery brand and a very … [Read more...] about Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo
Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox
By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands Group and Forever 21 have landed a metaverse collaboration with Mattel's Barbie. The new limited-edition collection includes a range of on-trend vintage style … [Read more...] about Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox
Fashion Brand Custo Barcelona Partners With Art Ask Agency
By Allison Watkinson TLL Reporter Art Ask Agency has added the international fashion brand Custo Barcelona to its portfolio of lifestyle licenses. Art Ask Agency is an international licensing agency that offers complete services to licensees and brand owners. Based in Barcelona, the agency is known for working with global rights, fast turnaround, approvals, feedback, … [Read more...] about Fashion Brand Custo Barcelona Partners With Art Ask Agency
Cookie Run Steps Into Apparel Deal With Juniper Creates
By Allison Watkinson TLL Reporter Devsisters has dropped its first ever collection of licensed Cookie Run merchandise in collaboration with Juniper Creates. Devsisters is the international gaming company behind the Cookie Run Universe. Since 2009, the company has created iconic running games including OvenBreak, Cookie Run: OvenBreak, and the award-winning Cookie Run: … [Read more...] about Cookie Run Steps Into Apparel Deal With Juniper Creates
Pride Month: TomboyX Partners With Target on Inclusive Fashion
By Allison Watkinson TLL Reporter TomboyX, the LGBTQ+ size and gender inclusive intimate and apparel brand has launched an exclusive collaboration with Target on designs to celebrate Pride Month. “We’re excited for this collaboration which brings some of our best-selling favorites directly to customers at Target stores and online," said Fran Dunaway, Co-Founder of … [Read more...] about Pride Month: TomboyX Partners With Target on Inclusive Fashion
Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan, as designer Alessandro Michele mixed his love of Adidas Gazelle sneakers with the haute couture of Gucci. It turns out Michele has been a longtime … [Read more...] about Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday