WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
Fashion
Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve
By Allison Watkinson TLL Reporter The British outerwear company Hunter is launching a licensed capsule collection for the hit BBC program Killing Eve. The collection is being created in collaboration with BBC America's and Sid Gentle Films television series Killing Eve in a deal facilitated by the global licensing company IMG. Since its founding in Scotland more than 160 … [Read more...] about Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve
Beanstalk Appointed To Grow Cath Kidston Brand in Global Markets
The lifestyle brand Cath Kidston has appointed licensing agency Beanstalk to extend its reach into new categories internationally. Founded in 1993, Cath Kidston is a British fashion brand that designs quality products made for longevity and sustainability. The brand is known for its iconic print patterns based on British heritage. The company's products are distributed in … [Read more...] about Beanstalk Appointed To Grow Cath Kidston Brand in Global Markets
OshKosh First Ever Apparel Sponsor of TIME/Nickelodeon Kid of the Year
By Allison Watkinson TLL Reporter Carter’s, Inc.'s OshKosh B’gosh brand is now the first-ever childrens' apparel sponsor of TIME for Kids and Nickelodeon’s Kid of the Year. Carter’s is the largest branded marketer in North America of apparel exclusively for babies and young children. The company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in … [Read more...] about OshKosh First Ever Apparel Sponsor of TIME/Nickelodeon Kid of the Year
Care Bears Celebrate Birthday With Wave Of Licensing Deals
Cloudco Entertainment, owner of the heritage brand Care Bears, has announced a wave of new licensing deals for the brand's 40th anniversary. New consumer product licensing deals will start launching at the start of 2022 and throughout the year. Collaborations will span across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, … [Read more...] about Care Bears Celebrate Birthday With Wave Of Licensing Deals
TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products
Animation studio ZAG has signed a global licensing agreement with PMI for a line of consumer products for the television series Miraculous – Tales of Ladybug and Cat Noir. The deal for Miraculous-branded consumer products will see new merchandise debut at retail in Summer 2022. Performance Media Industries (PMI) has a business strategy based on cementing licensing agreements … [Read more...] about TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products
FLYNN Collective to Rep Home Design Star Sabrina Soto
The HGTV Star and Latinx Home and Lifestyle expert, Sabrina Soto, has appointed FLYNN Collective to serve as her exclusive licensing agency. Soto is a first-generation Cuban-American who has become a bonafide star in the world of home design and fashion. She is a Design TV star with over 20 years on major networks including HGTV, TLC, NBC, and CBS. She currently stars in the … [Read more...] about FLYNN Collective to Rep Home Design Star Sabrina Soto
Licensed Fashion Giant Erve Group Sets Up UK Subsidiary
The global fashion powerhouse Erve Group has expanded in the UK with the launch of a new, locally based company. Called Erve UK & Ireland, the new subsidiary brings more than 35 years of licensing and brand experience directly to the UK and Ireland markets. “We have been servicing the UK & Ireland apparel markets for many years through our pan-European retail … [Read more...] about Licensed Fashion Giant Erve Group Sets Up UK Subsidiary
Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is known for building and managing entertainment, apparel, and consumer brands, as well as the likeness of celebrities. Tristate Holdings Limited … [Read more...] about Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration