Kate Spade & Co. will expand its cornerstone kate spade new york brand in Latin America through an exclusive distribution agreement with retailer and distributor Exclusive Brands International S. A. in 17 territories in Central and South America and the Caribbean. As a result, Kate Spade will no longer operate directly in Brazil. The move is in line with the fashion … [Read more...] about Kate Spade Expands in Latin America
Fashion
Women lighten up on fragrance, but men spritz with a heavier hand
New research from The NPD Group shows a shift in Americans' fragrance preferences, with women gravitating toward lighter fragrance concentrations such as colognes, while men increasingly purchase eau de parfums (EDP), richer concentrations not traditionally used by American men. Prestige retail dollar sales of men's EDP reached $51.0 million in the year ended February 2015, … [Read more...] about Women lighten up on fragrance, but men spritz with a heavier hand
Beauty is in the Brand Valuation
L’Oréal Paris tops the list of Brand Finance Cosmetics 50 most valuable beauty brands in the world with a value of $11.21 billion for 2015. Procter & Gamble, which is rumored to be seeking to sell off some of its beauty brands, owns the most listed brands, including Gillette, Pantene, and Olay. The Top 10 (figures in billions): L’Oréal Paris: $11.21 Gillette: … [Read more...] about Beauty is in the Brand Valuation
Avengers Dress Up Hot Topic
Mall retailer Hot Topic is going all out Avengers as the exclusive merchant for a new fashion line tied to Disney/Marvel’s Avengers: Age of Ultron. A Captain America halter dress, a Thor sailor dress, a Stark Industries bomber jacket, and more from Her Universe and Disney Consumer Products will be available beginning May 12. … [Read more...] about Avengers Dress Up Hot Topic
Branded Baubles a Growth Area in Fashion Licensing
They're cute, they're furry, and they're branded with the name of a famous fashion designer. But, c'mon, $850 for a keychain?! That's how much you have to shell out for one of those hot Fendi Bag Bugs—assuming, that is, your name even gets called from the long waiting list of would-be purchasers. The Fendi Bag Bug is just the poster child of the luxury tchotchke, or … [Read more...] about Branded Baubles a Growth Area in Fashion Licensing
Home McFurnishings
McDonald’s has taken its brand to the fashion realm by launching its first ever lifestyle collection in Sweden. If you’re so inclined, you can buy items from the Big Mac collection such as clothing, wallpaper, bed sheets and other items emblazoned with prints of the chain’s signature sandwich, from the company’s Swedish website. … [Read more...] about Home McFurnishings
Smell of Success
A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available: Instinct gold edition celebrates the tin anniversary of instinct, a collaboration between David Beckham (XIX Entertainment) and licensee Coty that has sold over 10 … [Read more...] about Smell of Success
New Channel for Chanel
Bowing to the inevitable, Chanel announced that it will begin engaging in e-commerce probably by the end of 2016. The move includes three of the Métier d’Art companies owned by Chanel’s Paraffection subsidiary, including glove-maker Causse, milliner Maison Michel and cashmere house Barrie Knitwear, all of which will sell online on separate e-commerce sites. It’s not a shift in … [Read more...] about New Channel for Chanel
Jessica Simpson Brand Sold to Sequentia;
Sequential Brands Group has agreed to acquire a majority interest in the Jessica Simpson Collection brand, including master license rights, from Camuto Group. Although the price has not been disclosed, you can bet that it is significantly higher than the $15 million the late Vince Camuto paid for the master license in 2005. Camuto built Jessica Simpson into a $1 billion brand … [Read more...] about Jessica Simpson Brand Sold to Sequentia;
Mass Retail Fashion Licensing Targets Men
Very quietly and with little fanfare, mass retailer Target launched Target Collective, a curated collection of Americanmade men's fashion products from six different designers: Billykirk (bags and accessories); Owen & Fred (soap and accessories); Taylor Stitch (casual wear); Duluth Pack (bags); Locally Grown (T-shirts and hats); and Terrapin Stationers (note cards). The … [Read more...] about Mass Retail Fashion Licensing Targets Men