The Licensing Letter

Featured

Xilam Animation Constructs New Deals for Piggy Builders

By Allison Watkinson TLL Reporter Xilam Animation has announced the development of a new licensing program and broadcast partnerships for its animated preschool series, Piggy Builders. France TV Distribution has been appointed as the licensing representative for Piggy Builders across France, Belgium and Switzerland. The program will focus on building a range of … [Read more...] about Xilam Animation Constructs New Deals for Piggy Builders

Who’s News: Mattel Announces Major Leadership Restructuring

By Allison Watkinson TLL Reporter Mattel is launching a new brand organization and leadership structure that will integrate marketing across the company's Global Brands and Franchise teams. The reorganized leadership structure includes several promotions to newly-created and existing executive roles at the company. These new promotions include Roberto Stanichi as … [Read more...] about Who’s News: Mattel Announces Major Leadership Restructuring

Circle K and Guy Fieri Fire Up Flavorful Collaboration 

By Allison Watkinson TLL Reporter Alimentation Couche-Tard and Guy Fieri are teaming up to bring a selection of Flavortown menu items to Circle K convenience stores. The collaborative partnership will bring a total of 11 licensed items to participating Circle K and Holiday Stationstore locations. “Flavortown is as much a lifestyle as it is a place so when it comes … [Read more...] about Circle K and Guy Fieri Fire Up Flavorful Collaboration 

Fanta Putting Horror Icons on Soda Cans for Halloween

By Gary Symons TLL Editor in Chief This Halloween, some of cinema’s most infamous villains won’t just be lurking in theaters and haunted houses; they’ll be staring back from soda cans. Fanta announced Tuesday it is partnering with Universal Pictures and Blumhouse to launch a global Halloween campaign featuring five horror icons. They include Chucky from the “Child’s Play” … [Read more...] about Fanta Putting Horror Icons on Soda Cans for Halloween

Kraft Heinz to Split Into Two Independent Companies in 2026

By Gary Symons TLL Editor in Chief Image credit: Photo of the Kraft Heinz global headquarters, courtesy of The Kraft Heinz Co. Earthshaking news in the food and beverage sector as Kraft Heinz, one of the world's largest food brands, announced it is splitting the company into two separate entities. The Kraft Heinz Co. says its board of directors has unanimously approved a … [Read more...] about Kraft Heinz to Split Into Two Independent Companies in 2026

Mini Smiley Debuts Fashion Partnerships with Sinsay and Target

TLL Staff Mini Smiley, the preschool-focused brand from The Smiley Company, is entering the fashion market with its first major collaborations. Mini Smiley is now partnering with the European retailer Sinsay, and launching new apparel lines with Simply Sage at Target outlets in the United States. The debut collection with Sinsay introduces Mini Smiley’s distinctive pastel … [Read more...] about Mini Smiley Debuts Fashion Partnerships with Sinsay and Target

AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion

By Allison Watkinson TLL Reporter AEO has partnered with Tru Kolors by Travis Kelce to release a collaborative apparel collection for its American Eagle brand. “American Eagle and Travis Kelce were destined to collaborate," said AEO president, Jennifer Foyle. “An iconic brand teaming up with one of the greatest athletes of our generation—that’s what I call a … [Read more...] about AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion

SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel 

By Allison Watkinson TLL Reporter SHEIN has announced a licensing partnership with Hasbro to release exclusive fashion collections for both My Little Pony and Transformers. The two collections include a total of 91 different clothing items that feature licensed characters and imagery from the Hasbro brands. The apparel designs are available across a range of … [Read more...] about SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel 

Rocket Licensing Appointed as SuperThings UK Agent

By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand's owner, Magicbox. SuperThings is a toy brand that currently includes more than 80 collectible character toys at a variety of price points. Since Magicbox first launched the brand in 2018, it has expanded its reach with … [Read more...] about Rocket Licensing Appointed as SuperThings UK Agent