The Licensing Letter

Art Supplies

Crayola and Cupixel Collaborate On Augmented-Reality Art Kits

By Allison Watkinson TLL Reporter Crayola has partnered with the augmented-reality company, Cupixel, to create licensed AR art supply kits.Cupixel is an AR company that merges technology with traditional art forms to make artistic expression and education more accessible for all demographics. The licensing collaboration intends to help creators of all ages and ability levels to … [Read more...] about Crayola and Cupixel Collaborate On Augmented-Reality Art Kits

Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit

By Gary Symons TLL Editor in Chief Walmart is offering a Lemonade Stand Starter Kit to allow kids to follow in the footsteps of lemonade entrepreneur Mikhaila Ulmer. Ulmer is a legendary young enterpreneur who started a lemonade stand in her front yard in Austin, Texas in 2009, when she was only four years old. She has since grown the business to a national brand with … [Read more...] about Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit

Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration

TLL Staff Spalding has announced a new partnership with Crayola to encourage fans to unleash their creativity on basketball accessories. Spalding is the leading provider of basketball equipment in the world, and has partnered with Crayola to bring some creative fun to the sport. The companies say their goal is to inspire younger fans with exclusive new products, from colorful … [Read more...] about Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration

Crayola Adds Color to Dwell With Dignity Program

By Allison Watkinson TLL Reporter Crayola has collaborated with Dwell with Dignity to bring Colors of Kindness to the organization's Thrift Studio fundraising event. Dwell with Dignity is a non-profit organization located in Dallas, Texas that provides interior design services for family homes and community spaces. The non-profit is backed by the support of over 100 … [Read more...] about Crayola Adds Color to Dwell With Dignity Program

Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products

By Allison WatkinsonTLL ReporterEastman Kodak Company has granted GDB International the exclusive licensing rights to create a collection of Kodak branded architectural paint products. Under the terms of the agreement, GDB International will be responsible for manufacturing and marketing an extensive range of licensed Kodak Paints and Coatings. “We are excited to engage with … [Read more...] about Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products

Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s

By Gary Symons TLL Editor in Chief Possibly the world's most colorful corporation, Crayola LLC has launched a vibrant new flower business in partnership with Mrs. Bloom's License Corp. Mrs. Bloom’s is an importer and distributor of fresh cut flowers with offices in New York and Quito, Ecuador. For the past two decades, Mrs. Bloom’s has been working with many of the … [Read more...] about Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s

Hunter Price and Crayola Unveil Innovative ImagiPal Collectibles

By Gary Symons TLL Editor in Chief Hunter Price International has unveiled a new product concept which will bring children’s imagination to life through collectible eraser characters. The innovative Crayola ImagiPals will hit UK and European retail markets later this year, inspiring children’s imagination and creativity as they use Crayola ImagiPals to tell stories, … [Read more...] about Hunter Price and Crayola Unveil Innovative ImagiPal Collectibles

Royal Horticultural Society’s Flowery Collaboration With Riley Blake Designs

By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) and Riley Blake Designs have announced an upcoming co-branded fabric collection called Floral Gardens. Riley Blake Designs is a US-based quilting and sewing manufacturer that produces more than 80 fabric collections per year. The company currently holds licenses for a wide range of lifestyle, … [Read more...] about Royal Horticultural Society’s Flowery Collaboration With Riley Blake Designs

Crayola Creates New Children’s Entertainment Division

By Allison Watkinson TLL Reporter Crayola is launching a colorful new children's entertainment division called Crayola Studios. The new division will partner with IP owners, production companies and animation studios to create family-friendly content for distribution on broadcasting platforms across the globe. “As world leaders in creative self-expression, the … [Read more...] about Crayola Creates New Children’s Entertainment Division

Bulldog Licensing Signs New Partners For Tatty Teddy Brand

By Allison WatkinsonTLL ReporterBulldog Licensing has signed three new licensing partners for the Tatty Teddy: Me to You brand on behalf of its client Carte Blanche Greetings.The new licensing partners for the Tatty Teddy: Me to You brand include Craft Buddy, Brand Threads and Pawprint Family.Tatty Teddy: Me to You began as a character-based greeting card brand that debuted in … [Read more...] about Bulldog Licensing Signs New Partners For Tatty Teddy Brand