By Allison Watkinson
Eastman Kodak Company has granted GDB International the exclusive licensing rights to create a collection of Kodak branded architectural paint products.
Under the terms of the agreement, GDB International will be responsible for manufacturing and marketing an extensive range of licensed Kodak Paints and Coatings.
“We are excited to engage with GDB for this brand licensing arrangement to bring the Kodak brand to the world of paints,” said Eastman Kodak Company VP, Clara Fort. “Their vision to push boundaries and embrace innovation and their commitment to sustainability makes this a great fit for the Kodak brand. This relationship will allow us to offer consumers a high-quality line of paints backed by the Kodak name.”
The new collection will include multiple shades of paint, sheens, deck stains, floor coatings, and more.
The agreement is intended to leverage the global reach of the Kodak brand with GDB’s expertise in paint production and distribution.
“We are thrilled to work with Kodak on this new line of paint,” said GDB Internatural CEO, Sanjeev Bagaria. “Kodak is a world-renowned brand with a long history of innovation and shares our values of creativity and self-expression. With GDB’s extensive experience and expertise in the paint industry, coupled with Kodak’s legendary status as a global imaging pioneer, we are set to deliver a truly unique and differentiated line of paint products that exceed customer expectations.”
The licensing agreement between the two companies was brokered by the LMCA licensing agency on behalf of the Kodak brand.
LMCA is a global agency that offers brand extension and licensing services to a wide range of different industries and markets.
“We are proud to bring these two incredible companies together to bring Kodak’s color of life to an innovative product line that perfectly complements the core values of the Kodak brand,” said LMCA director, Philip Raia. “This creative license reinforces Kodak’s leadership in sustainability and innovation while bringing the Kodak brand into global markets. The exclusive line of high-quality Kodak paint and coatings is sure to make homes and spaces more memorable in new and inspiring ways.”
Eastman Kodak is a global image technology company that offers products and services related to traditional prints, digital prints, advanced photography materials, and brand licensing.
The company currently owns and operates the Kodak, Ektachrome, and Kodacolor brands.
By Allison Watkinson