By Allison WatkinsonTLL ReporterPanini America has signed a new NIL licensing partnership with All-America volleyball player Lexi Rodriguez from the University of Nebraska.The new partnership with Rodriguez represents Panini’s first name, image, and likeness (NIL) partnership with a female collegiate athlete.Rodriguez will be featured in a line of limited-edition collectible … [Read more...] about Panini America Signs New NIL Partnership With Volleyball Star Lexi Rodriguez
Lifestyle
Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit
By Gary Symons TLL Editor in Chief Walmart is offering a Lemonade Stand Starter Kit to allow kids to follow in the footsteps of lemonade entrepreneur Mikhaila Ulmer. Ulmer is a legendary young enterpreneur who started a lemonade stand in her front yard in Austin, Texas in 2009, when she was only four years old. She has since grown the business to a national brand with … [Read more...] about Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit
Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration
TLL Staff Spalding has announced a new partnership with Crayola to encourage fans to unleash their creativity on basketball accessories. Spalding is the leading provider of basketball equipment in the world, and has partnered with Crayola to bring some creative fun to the sport. The companies say their goal is to inspire younger fans with exclusive new products, from colorful … [Read more...] about Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration
The Met Launches Home Decor Based on Art and Culture
Allison Symons TLL Reporter The Metropolitan Museum of Art has partnered with leading furniture company Eichholtz to launch The Met x Eichholtz home decor collection. The collaboration will include featuring furniture, home decor and lighting that draw inspiration from over 5,000 years of history and culture from around the globe. “Creating The Met x Eichholtz … [Read more...] about The Met Launches Home Decor Based on Art and Culture
Van Gogh’s Pokémon Cards Victim of Their Runaway Success
Van Gogh Museum Halts Distribution of Free Cards Due to Crowd Chaos By Gary Symons TLL Editor in Chief The Van Gogh Museum has stopped selling limited edition Pokémon cards at its shop in Amsterdam, as massive crowds of fans created a security threat. The collaboration between the museum and The Pokémon Company has been a stunning success, but the Van Gogh Museum says … [Read more...] about Van Gogh’s Pokémon Cards Victim of Their Runaway Success
Royal Horticultural Society Announces Major Deal With Haws Watering Cans
By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has signed a licensing agreement with Haws Watering Cans for a three-year promotional partnership. The long-term agreement will include new licensed products, consumer advice initiatives, and official product endorsements. Haws is a UK-based manufacturing company that offers a wide selection of indoor … [Read more...] about Royal Horticultural Society Announces Major Deal With Haws Watering Cans
Crayola Adds Color to Dwell With Dignity Program
By Allison Watkinson TLL Reporter Crayola has collaborated with Dwell with Dignity to bring Colors of Kindness to the organization's Thrift Studio fundraising event. Dwell with Dignity is a non-profit organization located in Dallas, Texas that provides interior design services for family homes and community spaces. The non-profit is backed by the support of over 100 … [Read more...] about Crayola Adds Color to Dwell With Dignity Program
Panini To Produce Trading Cards for Piñata Smashlings
By Allison Watkinson TLL Reporter Toikido and the Panini Group have entered a licensing partnership for an extensive line of Piñata Smashlings collectibles. Initially founded in 1961, the Panini Group is an Italian company that develops, produces and distributes licensed trading cards, stickers, collectibles and published works through its network of … [Read more...] about Panini To Produce Trading Cards for Piñata Smashlings
Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products
By Allison WatkinsonTLL ReporterEastman Kodak Company has granted GDB International the exclusive licensing rights to create a collection of Kodak branded architectural paint products. Under the terms of the agreement, GDB International will be responsible for manufacturing and marketing an extensive range of licensed Kodak Paints and Coatings. “We are excited to engage with … [Read more...] about Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products
Wildbrain CPLG and MGM Consumer Products Expand Wednesday Addams Licensing Program
By Allison Warkinson TLL ReporterWildBrain CPLG and MGM Consumer Products have launched an extensive global licensing program for the studio’s supernatural comedy series, Wednesday.“It’s been exciting to see the fandom for Wednesday grow so quickly internationally," said MGM head, Robert Marick. "With the support of WildBrain CPLG and our international partners, we are looking … [Read more...] about Wildbrain CPLG and MGM Consumer Products Expand Wednesday Addams Licensing Program