By Gary Symons TLL Editor in Chief If you can't beat 'em, join 'em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics ... the same company that yanked its license with Major League Baseball in August last year. It's a move that The Licensing Letter predicted at the time, as well as the very real possibility that Fanatics will also make a … [Read more...] about Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
Lifestyle
Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships
The adoption of NFT collectibles has been one of the hottest trends in licensing this year, and now two major children's brands have launched their own programs. Dr. Seuss Enterprises and Feisty Pets announced they have entered into partnerships for non-fungible token (NFT) collectible programs. Dr. Seuss says it has partnered with Dapper Labs, the company behind … [Read more...] about Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships
Toy Licensing: StoryToys Partners on LEGO Marvel App
StoryToys, the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO Marvel, a mobile app for preschoolers. StoryToys is a wholly-owned subsidiary of Team17 Group plc. The app is aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2- to 5-year-olds, the company says. Each play pack features challenges … [Read more...] about Toy Licensing: StoryToys Partners on LEGO Marvel App
Home Goods Licensing: Samsung and Tetris A Perfect Fit
By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung Stackers and are inspired by the world-famous puzzle game Tetris, which has remained popular since its creation in 1984. The first-of-its-kind storage … [Read more...] about Home Goods Licensing: Samsung and Tetris A Perfect Fit
Brown & Friends Appearing in Starbucks For The Holidays
Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading creative studio that has created some of the world’s most beloved characters. The joyful collection of lifestyle essentials featuring BROWN & … [Read more...] about Brown & Friends Appearing in Starbucks For The Holidays
Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
Le Creuset and Harry Potter Put The Magic Into Cooking
Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure magic,” said Paul van Zuydam, owner of Le Creuset. “We are thrilled to team up with Warner Bros. Consumer Products to bring that magic … [Read more...] about Le Creuset and Harry Potter Put The Magic Into Cooking
BSA Motorcycles Roar Back To Life: Licenses Available
BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model set to launch at the beginning of December. Huge news for motorcycle enthusiasts this week, as the famous BSA brand returns with the unveiling of an all-new bike on Dec. 4. BSA is a British motorcycle brand that was once the largest producer of motorbikes in … [Read more...] about BSA Motorcycles Roar Back To Life: Licenses Available
Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around the world to license and develop new iterations of its location-based entertainment (LBE) venue Crayola Experience, a larger-than-life, … [Read more...] about Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
Trademark Licensing: GTL Drives Licensing Deals For Scania
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a cross-category global consumer products offering across all major toys, collectibles, and lifestyle categories, with a particular focus … [Read more...] about Trademark Licensing: GTL Drives Licensing Deals For Scania