The Licensing Letter

Stationery and Paper Products

Poetic Brands Launches Baby Line With Brambly Hedge

Poetic Brands is creating a line of baby clothing and accessories based on the Brambly Hedge children's books by Jill Barklem. Poetic signed the deal this week with Rockpool Licensing, which manages the Brambly Hedge intellectual property worldwide. Under the agreement, Poetic plans to produce a new collection including layette and fashion daywear, nightwear, snow suits … [Read more...] about Poetic Brands Launches Baby Line With Brambly Hedge

Licensed Back-to-School Sales Expected to Rise 2.0% in 2020

Contact the editor at karina@plainlanguagemedia.com Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery following a difficult second quarter of 2020 and lackluster -0.9% growth … [Read more...] about Licensed Back-to-School Sales Expected to Rise 2.0% in 2020

Licensed 2019 Back-to-School Goods Projected to Dip -1.0% in Sales for U.S. & Canada

Contact the editor at karina@plainlanguagemedia.com Licensed retail sales of back-to-school products are showing signs of dramatic slowdown in the U.S. & Canada as millions of students begin the school year. Last year, licensed back-to-school sales totaled $11.83 billion for K-12 and college students, according to The Licensing Letter. This year, licensed back-to-school … [Read more...] about Licensed 2019 Back-to-School Goods Projected to Dip -1.0% in Sales for U.S. & Canada

Living Coral: 2019 NSS, NY Now & Surtex Edition

Contact the editor at karina@plainlanguagemedia.com CORAL, as in: Conscientious, Organized, Retro, and Animated Living. From the floor of the 2019 National Stationery Show (NSS), Retail Renaissance NY Now, and Surtex, TLL brings you the latest in home, stationery, and surface design trends. This year, all three shows were held simultaneously in New York City's Jacob Javits … [Read more...] about Living Coral: 2019 NSS, NY Now & Surtex Edition

Spending Up as Love Sets In

The NRF estimates that just over half of U.S. adults will celebrate Valentine's Day this year by buying a gift for a significant other, friends, or pets—reaching $19.6 billion in spending, up from $18.2 billion in 2017. Those 25–34 years-old will be the biggest spenders, with an average bill of $202.76. By product category, a total of $4.7 billion will be spent on jewelry … [Read more...] about Spending Up as Love Sets In