By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City metaverse project. The partnership, forged by Virtual Brands Group (VBG), has been among the most successful metaverse licensing projects to date. In fact, VBG and Forever 21 won the Licensing … [Read more...] about Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok
Metaverse
Virtual Land For Sale in Newly Unveiled Sports Metaverse
By Gary Symons TLL Editor in Chief If you're in the market for a virtual football stadium, the Sports Metaverse will hold its first sale of virtual public lands, taking place July 14-15 on sportsmetaverse.co. The Sports Metaverse by SportsIcon is the world's first virtual world specifically focused on sports; a sector that has done particularly well in adoption of both the … [Read more...] about Virtual Land For Sale in Newly Unveiled Sports Metaverse
Character Licensing: Popeye Launches Eye-Poppin’ NFT Collectibles
"I yam what I yam, and what I yam is an NFT!" said comic strip icon Popeye the Sailorman this week. King Features Syndicate announced it is launching a line of unique Popeye NFTs with TOTEM, a platform for digital fans and collectors. The deal for Popeye's first ever digital collection was negotiated by MJA Licensing, King Features’ agent out of France. "Launching TOTEM … [Read more...] about Character Licensing: Popeye Launches Eye-Poppin’ NFT Collectibles
Technology: Walmart Expands Its Metaverse Ambitions
By Gary Symons TLL Editor in Chief Walmart is placing its bets on metaverse technologies as it announced the acquisition of an AR developer, and launched new augmented reality shopping experiences. The latter initiative sees Walmart updating its customer shopping app with two new augmented reality (AR) solutions, which are rolling out this month on its iOS app. The new feature … [Read more...] about Technology: Walmart Expands Its Metaverse Ambitions
Feature Report: Bored Apes Lawsuit May Set Precedent for IP Protection in NFTs
By Gary Symons TLL Editor in Chief Yuga Labs is suing a conceptual artist over allegations of copyright infringement of its Bored Ape Yacht Club line of NFTs. The case will be among the most hotly watched for legal experts in the nascent NFT sector, as courts struggle to establish clear copyright laws for non-fungible tokens. The dispute centers on Ryder Ripps, an artist … [Read more...] about Feature Report: Bored Apes Lawsuit May Set Precedent for IP Protection in NFTs
Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox
By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands Group and Forever 21 have landed a metaverse collaboration with Mattel's Barbie. The new limited-edition collection includes a range of on-trend vintage style … [Read more...] about Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox
Metaverse Deals: ITV Partners With Reality Gaming for Thunderbird NFTs
By Allison Watkinson TLL Reporter ITV Studios has partnered with Reality Gaming to create a licensed NFT community experience based on the classic show Thunderbirds. NFTs or Non-Fungible Tokens are one-of-a-kind assets in the digital world that can be collected and traded by fans. NFTs are protected using blockchain technology. Blockchain is a system of recording information … [Read more...] about Metaverse Deals: ITV Partners With Reality Gaming for Thunderbird NFTs
Disney’s New Hire Reveals Its Metaverse Ambitions
By Gary Symons TLL Editor in Chiev Disney has hired top Apple gaming executive Mark Bozon to help guide its move into the metaverse. Bozon most recently worked as games creative director for Apple Arcade, the tech giant's game subscription service. On May 20 this year Bozon tweeted he was leaving Apple, saying, "I’m headed to an absolute dream job." We now know that dream … [Read more...] about Disney’s New Hire Reveals Its Metaverse Ambitions
NFT Licensing: Bored Apes Looking For Deals Through Brand Central
By Gary Symons TLL Editor in Chief Brand Central is taking another leap into the metaverse and the world of NFTs, signing a deal with Bored Ape Yacht Club Owners. The collective of like-minded Apes call themselves the Bored of Directors, and are working to create a portfolio of branded merchandise through licensing deals brokered by Brand Central. The collection of Bored … [Read more...] about NFT Licensing: Bored Apes Looking For Deals Through Brand Central
Mr Bean Bumbling Into The Metaverse With NFT Drop
Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab, an IP specialist and metaverse architect that has become an early leader in the Web3 revolution. Owain Walbyoff, Chief Commercial Officer at Banijay, says the project will … [Read more...] about Mr Bean Bumbling Into The Metaverse With NFT Drop