The Licensing Letter

Virtual Influencers

Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice

By Gary Symons TLL Editor in Chief A new program on Roblox called 'Virtual Vote' is helping give young voters a voice, and could even swing the presidential election. Virtual Vote is described as the world's first immersive Generation Z voter awareness campaign. On October 7, the Virtual Vote program was launched on the Roblox platform, led by founder Justin W. … [Read more...] about Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice

Rapper Don Toliver Launches Video Game Within Fortnite Metaverse

By Gary Symons TLL Editor in Chief The metaverse and gaming platform Fortnite has released a new video game called Hardstone from Hip Hop artist Don Toliver. Fortnite, from Epic Games, is among the top metaverse platforms in the world—sort of a Roblox for grownups—which has staged a wide variety of collaborations with musicians, including virtual concerts by major stars like … [Read more...] about Rapper Don Toliver Launches Video Game Within Fortnite Metaverse

Aquifer Motion Uses AI to Allow Characters to Engage With Fans

By Gary Symons TLL Editor in Chief Advanced artificial intelligence programs from companies like Aquifer Motion are allowing fictional characters to engage directly with their fans, ushering in a new type of licensing. TLL first covered Aquifer Motion in October last year when the company signed a deal with licensor Cloudco Entertainment to create personalized messages for … [Read more...] about Aquifer Motion Uses AI to Allow Characters to Engage With Fans

Forever 21 and Barbie Go Back to the Metaverse for Summer Collection

By Gary Symons TLL Editor in Chief The fashion retailer Forever 21 has launched a new collaboration with Barbie, creating physical and virtual fashion lines for summer. Co-designed by Mattel and Forever 21, the Forever 21 x Barbie exclusive capsule was available for early access shopping on the Forever 21 mobile app on May 16, and hit the shelves at select Forever 21 … [Read more...] about Forever 21 and Barbie Go Back to the Metaverse for Summer Collection

Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox

Metaverse Installation To Include Concerts by Virtual K-Pop Artist Apoki By Gary Symons TLL Editor in Chief Fashion houses continue to blur the lines between reality and virtuality, as the Singapore fashion brand Charles & Keith is launching a virtual fashion house in the metaverse world The Sandbox. Called the CHARLESKEITHHAUS, the virtual fashion house is … [Read more...] about Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox