Metaverse Installation To Include Concerts by Virtual K-Pop Artist Apoki
By Gary Symons
TLL Editor in Chief
Fashion houses continue to blur the lines between reality and virtuality, as the Singapore fashion brand Charles & Keith is launching a virtual fashion house in the metaverse world The Sandbox.
Called the CHARLESKEITHHAUS, the virtual fashion house is modeled after the brand’s Spring Summer 2023 collection, and is designed to offer consumers an immersive way to experience the brand’s offerings.
“Every detail in the house is curated to reflect the spirit of the new collection: from a curation of fun Spring Summer 2023 styles, to the colour palette of the domain, and even an NFT gallery showcasing recently released artworks,” the company says. “All of these elements come together to encourage experimentation and foster a community of fashion lovers.”
Starting on March 13, CHARLESKEITHHAUS will invite exploration in the virtual world of The Sandbox, as it offers in-game quests like quizzes, parkour challenges, and locating a secret room. The lucky treasure hunters who locate that room will also be able to redeem a digital wearable of the company’s must have bag for this year, the Petra Curved Shoulder Bag.
The CHARLESKEITHHAUS is also offering entertainment at its virtual fashion store, as it fittingly has engaged the virtual K-Pop artist APOKI to star in a rooftop party.
APOKI is one of the rising stars in the firmament of virtual influencers, and like similar virtual influencers K/Da, APOKI has a number of hit songs in the real world, as well as a popular YouTube channel for her music videos. APOKI first appeared in 2019 and quickly released a string of hits in Korean, before releasing her first hit in English, West Swing, with American rapper E-40.
APOKI will play a number of her hit songs, and the rooftop party will also feature a runway where visitors can see the new collection in real time … or is that virtual time?
A selection of digital wearables of the Spring Summer 2023 collection will also be available for purchase, which guests will be able to wear in The Sandbox to show off their bond with the community.
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