By Gary Symons TLL Editor in Chief Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands. The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered … [Read more...] about Paramount Creates Global E-Commerce Platform For All Of Its Brands
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