By Gary Symons
TLL Editor in Chief
Licensing software creator Octane5 has announced a new partnership with The Brandr Group, developing an authentication program for student athletes.
Octane5 is the developer of the top licensing software program BrandComply, the BrandComply College system, as well as the Verity Security Hang Tags and Labels, while TBG is a leading licensing agency for colleges and student athletes and alumni. With decades of collective management experience for some of the world’s largest brands, TBG also manages the group rights program for the NFL and MLB players’ associations in the college space.
“With the complexities and overall volume of athletes involved in TBG’s group rights programs across so many collegiate sports, it was important to TBG to identify a platform tailor made for this type of environment and we’re thrilled that we’ve found that in Octane5,” said Kathleen Melvin, Senior Manager of Licensing Operations at TBG. “Octane5 has been a tremendous partner and problem solver of our unique needs, and the design/creative suite that’s been deployed for the creation of our soon to come ‘Licensed Player Product’ identity authentication program has been top notch. We are excited to be a long-term partner with Octane5 in supporting our student-athlete and alumni programs in all of their commercial endeavors.”
Under the long-term agreement with Brandr, Octane5 will develop an authentication program to protect the integrity of licensed merchandise and ensure appropriate royalties reach TBG’s extensive roster of student-athletes and alumni. TBG-licensed merchandise will include Octane5’s Verity micro-optic technology, powered by Crane Authentication, a technology that Octane5 earlier acquired through an earlier partnership deal.
In addition to this industry-leading authentication program, TBG will also leverage Octane5’s BrandComply licensing platform to manage all aspects of their Name, Image and Likeness (NIL) licensing business. Starting with a proprietary athlete signup process and continuing through contract management, product approvals and royalty reporting, all key program functions will be performed within the Octane5 ecosystem.
“Octane5 is proud to be at the forefront of the Name Image Likeness (NIL) licensing movement with The Brandr Group,” said Octane5 co-founder and president Mike Dunn. “Thousands of student-athletes and alumni from over 65 major colleges and universities will be supported by Octane5 both on the field and on the retail shelves.”
Those interested in learning more about Octane5 and its industry leading products and software can contact email@example.com.