By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment (WiT) has appointed five new members to its board of directors. The WiT Foundation provides women with resources and opportunities related to the consumer products, licensing and entertainment industries. The WiT nonprofit organization provides this support through events, education, and … [Read more...] about Who’s News: The WiT Foundation Welcomes Five New Board Members
News & Trends
JPatton: The Company That Fiercely Protects Your Brand
Visit the JPatton booth A180 this year at Licensing Expo. By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand
Licensing International Announces 2023 Hall of Fame Inductees
By Allison WatkinsonTLL ReporterLicensing International has officially announced the inductees to the 2023 Hall of Fame awards. The Licensing International Hall of Fame honors the legacies and accomplishments of long-term executives in the licensing industry. This year’s inductees are Pam Kaufman, Cindy Levitt, and Carole Postal. Pam Kaufman currently holds the position of CEO … [Read more...] about Licensing International Announces 2023 Hall of Fame Inductees
Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency
Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths. And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency
Authentic Brands Acquires IP of Hunter Boot’s Brand
By Allison Watkinson TLL Reporter Authentic Brands Group has acquired the intellectual property of the British outdoor lifestyle brand Hunter. The Hunter lifestyle brand currently offers an extensive collection of footwear, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. To support Hunter's international … [Read more...] about Authentic Brands Acquires IP of Hunter Boot’s Brand
Who’s News: Amuse Animation Opens China Office Run By Entin Liu
By Allison Watkinson TLL Reporter The digital-first studio Amuse Animation has opened a new China office to be headed by distribution and licensing executive Entin Liu. The opening of the new China location follows the company’s recent appointment of Jiella Esmat as CRO. As the company's new CRO, Esmat intends to expand Amuse Animation's core business streams through the … [Read more...] about Who’s News: Amuse Animation Opens China Office Run By Entin Liu
Moxie on a Tear, Signing Up Multiple New Licensing Clients
By Gary Symons TLL Editor in Chief The licensing agency Moxie & Co. goes into this month's Licensing Expo on a hot streak, signing up several major clients. That list includes the delivery giant FedEx, in what to our knowledge is their first major licensing campaign, as well as Hamilton Beach, the PBS network station WGBH, and the acclaimed artist Romare … [Read more...] about Moxie on a Tear, Signing Up Multiple New Licensing Clients
Spielwarenmesse Releases Details on Second Annual BRANDmate Event
By Allison Watkinson TLL Reporter New information on the scale and activities for this year's BRANDmate networking event in Germany has been released. The second edition of BRANDmate will feature networking activities such as corporate 'speed-dating', showrooms, speaker stages, branded food trucks, a live concert, masterclasses, and more. “What we’re after is a brand … [Read more...] about Spielwarenmesse Releases Details on Second Annual BRANDmate Event
Who’s News: Lids Promotes Bob Durda to President
By Allison Watkinson TLL Reporter Lids Sports Group has officially appointed long-time employee Bob Durda as the company's new president. Lids Sports Group is a sports retailer that offers officially-licensed and branded headwear, apparel and accessories for sports fans. It is among the largest licensees in the world for licensed apparel, and particularly for hats and … [Read more...] about Who’s News: Lids Promotes Bob Durda to President
Cronus Global to Display New, Unique Brands at Licensing Expo
By Allison Watkinson TLL Reporter Cronus Global will be showcasing a range of brands at booth E196 for this year's Licensing Expo in Las Vegas. The agency will introduce its newest licensing partnerships with Zuzubaland, Justina McCaffrey Lifestyle, and Bestway USA, alongside existing clients Unis Technology, EVERI Games and ZURU 5 Surprise Mini Brands. Zuzubaland is … [Read more...] about Cronus Global to Display New, Unique Brands at Licensing Expo