The Licensing Letter

News & Trends

Women in Toys: Nominations Open for 2023 Wonder Women Awards

By Allison Watkinson TLL Reporter Women in Toys, Licensing & Entertainment (WiT) has announced that nominations are now open for the 2023 Wonder Women Awards. The Wonder Women Awards are intended to celebrate women who are catalysts for positive change and growth in their respective industries. “This year’s theme is Thrive Together: Celebrating Boldness, Impact … [Read more...] about Women in Toys: Nominations Open for 2023 Wonder Women Awards

Analysis: US Government Defines Copyright Protection for AI-Created Works

By Gary Symons TLL Editor in Chief The US Copyright Office says works created with the help of artificial intelligence may be copyrighted, in a policy with major implications for the licensing industry.  From now on, all copyright applicants are legally required to disclose when their work includes AI-generated material. As well, any previously filed application that … [Read more...] about Analysis: US Government Defines Copyright Protection for AI-Created Works

Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

Two Tickets to a Las Vegas Show Up for Grabs in the Survey Prize Draw! If you're a fan of the amazing Cirque du Soleil, you'll want to fill out this year's Royalty Trends Survey, from The Licensing Letter. Cirque du Soleil is sponsoring the 2023 Royalty Trends Survey, offering two tickets to one of their spectacular Las Vegas shows as part of the prize package. This year … [Read more...] about Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

Licensing Partnerships: Poetic Brands and Brand Collective Join Forces

By Allison Watkinson TLL Reporter Poetic Brands and Brand Collective have formed a partnership to extend their licensing business to additional product categories. “Together we intend to work on different products and licenses to give a full-360-degree approach for our clients," said Brand Collective director, Charlie Rudge. "This collaboration will see us working … [Read more...] about Licensing Partnerships: Poetic Brands and Brand Collective Join Forces

Hasbro Named One of World’s Most Ethical Companies

By Gary Symons TLL Editor in Chief Hasbro, one of the world's largest licensors and toy companies has been named as one of the world's most ethical companies. The news should come as no surprise; this is actually the 12th straight year Hasbro has been recognized by Ethisphere for ethics in business. The toy and entertainment company is one of 135 honorees this year, … [Read more...] about Hasbro Named One of World’s Most Ethical Companies

Paramount Creates Global E-Commerce Platform For All Of Its Brands

By Gary Symons TLL Editor in Chief Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands. The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered … [Read more...] about Paramount Creates Global E-Commerce Platform For All Of Its Brands

Trade Shows: Tickets Available For Licensing Expo Opening Night Party

The Licensing Expo Opening Night Party returns this year, following the packed and hugely successful event in 2022. Licensing International says tickets are now available for this important networking event, exclusively for Licensing Expo guests, and located a short walk from the show floor. “It was a no brainer to bring the Opening Night Party back this year after seeing … [Read more...] about Trade Shows: Tickets Available For Licensing Expo Opening Night Party

Who’s News: Falcon’s Beyond Promotes Simon Philips To Company President

By Allison WatkinsonTLL ReporterFalcon’s Beyond has promoted senior advisor Simon Philips to the newly-created position of company president. As the new company president, Philips has relocated to Falcon’s Beyond's headquarters in Orlando and now reports directly to the company's CEO, Cecil D. Magpuri.“When I became senior advisor to the board last year, I commented that … [Read more...] about Who’s News: Falcon’s Beyond Promotes Simon Philips To Company President

Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand

By Gary Symons TLL Editor in Chief Photo of Snoop Dogg by Eva Rinaldi The weed-loving rapper Snoop Dogg has just signed a deal for branded cannabis product with the Canadian producer Atlas Global Brands. “Snoop Dogg is one of the most iconic figures in cannabis culture and it’s an honour to collaborate with him,” said Atlas Global CEO Bernie Yeung. “Consumers love … [Read more...] about Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand