By Allison Watkinson
TLL Reporter
Chrisann Furciato has been promoted to EVP of retail, e-commerce, and licensing at the casual fashion giant Tommy Bahama.
In her newly-created role, Furciato is responsible for the company’s direct-to-guest retail channels, ecommerce channels, merchandising and licensing initiatives.
“Chrisann and I have worked together since she joined the company in 2004,” said Tommy Bahama CEO Doug Wood. “She has an incredible business acumen and has made countless contributions to our growth. Chrisann established and grew our licensing business, managed the home and accessories buy team, and has worked alongside DTG, design and merchandising.
“She has a thoughtful sense of our brand and knows how to grow our business,” added Wood. “I am confident that Chrisann is the right person to take Tommy Bahama to the next level and I am so pleased to have her in this new role.”
In her new position, Furciato will oversee the merchandising and retail operations of all of the company’s stores. This includes staffing, inventory management, store design, visual display, approval of new retail locations and enhancements to existing locations.
In licensing, Ms. Furciato will continue to research and develop new licensing opportunities and businesses to extend the Tommy Bahama brand. She will also continue to manage all contract negotiations, product development and sales plans with each licensee.
“The Tommy Bahama brand stands for quality, craftsmanship and artistry in everything they do,” said Furciato. “I am very fortunate to be a part of this iconic global lifestyle brand. I look forward to continuing to build upon its foundation and bring new opportunities to those who wish to experience the Island Life.”
Furciato has over 25 years of experience working with brands in the fashion industry. Prior to her promotion, Furciato held the position of SVP of licensing for Tommy Bahama. Before joining Tommy Bahama, she was VP of global licensing for Polo Ralph Lauren Corp.
Tommy Bahama is a lifestyle brand that offers sportswear, swimwear, accessories, and home furnishings inspired by island living.
The company is part of the Tommy Bahama Group, which is a wholly-owned subsidiary of Oxford Industries, Inc. Tommy Bahama currently owns and operates over a hundred and sixty retail locations worldwide.
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