By Gary Symons TLL Editor in Chief Have fun when you're camping, but keep it clean. That's the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans to "camp green and come clean for Earth," the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American … [Read more...] about Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
News & Trends
Who’s News: Anish Mehta Leaves Cosmos-Maya to Launch New Venture
Anish Mehta, who built Cosmos-Maya into an animation juggernaut, is leaving the company to launch a new business venture. Following a 10-year stint building Cosmos-Maya—India’s most successful animation studio—from a 30-member team to a 1200+ strong animation powerhouse, Anish Mehta has decided to move on from his role as CEO. Under Mehta's leadership, the studio has grown … [Read more...] about Who’s News: Anish Mehta Leaves Cosmos-Maya to Launch New Venture
Who’s News: Licensing Vet Bill Patterson Joins Octane 5
Licensing software leader Octane 5 has announced experienced licensing executive Bill Patterson has joined its team. Octane5 is the company behind the BrandComply Licensing Enterprise Platform and VERITYTM Product Authentication products. Co-founder and co-president Mike Dunn says Patterson will take on the role of Executive Vice President, Product Authentication where he will … [Read more...] about Who’s News: Licensing Vet Bill Patterson Joins Octane 5
Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products. The alliance, founded by Bosch and Husqvarna Group through its Gardena division in 2020, is one of the world´s … [Read more...] about Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe
Rubies, the world's largest costume company, has appointed Graham Gardiner as its new commercial director. Gardiner, who has worked with Rubies since 2006, has been appointed commercial director for the UK, Central and Northern Europe. Rubies says the appointment is part of a new strategy to continue the reinvigoration of the business. Graham's brief will be to oversee the … [Read more...] about Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe
Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc. Internationally known for the Crayola Crayon which was first introduced in 1903, the Crayola brand has grown into a portfolio of art … [Read more...] about Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
Who’s News: Mattel Announces Successor For Global Head of Consumer Products
By Gary Symons TLL Editor in Chief Toymaker Mattel has announced Josh Silverman will succeed Roz Nowicki as Global Head of Consumer Products, effective Sept. 1, 2022. Mattel disclosed this week that Nowicki was leaving the company, but did not announce her replacement until Thursday, June 16. Silverman comes to the post with a wealth of experience from his time at The Walt … [Read more...] about Who’s News: Mattel Announces Successor For Global Head of Consumer Products
Who’s News: Mattel’s Head of Global CP Resigns in Surprise Move
By Gary Symons TLL Editor in Chief Senior Mattel executive Roz Nowicki is stepping down from her role as Head of Global Consumer Products and Franchise Marketing. Mattel says Nowicki's departure was announced internally in April, and Nowicki will remain in the role through the end of June to ensure a smooth transition. A successor will soon be announced by Mattel. “It has … [Read more...] about Who’s News: Mattel’s Head of Global CP Resigns in Surprise Move
Collectibles Licensing: Funko Acquires Pop Culture Company Mondo
By Allison Watkinson TLL Reporter The collectible giant Funko, Inc. has acquired Mondo, a pop culture company that creates iconic collectibles and products. Mondo is best known for its limited-edition vinyl records and screen-printed posters. Through collaborations with award-winning artists and studios, the company creates quality licensed merchandise and products. Mondo … [Read more...] about Collectibles Licensing: Funko Acquires Pop Culture Company Mondo
Fashion Brand Custo Barcelona Partners With Art Ask Agency
By Allison Watkinson TLL Reporter Art Ask Agency has added the international fashion brand Custo Barcelona to its portfolio of lifestyle licenses. Art Ask Agency is an international licensing agency that offers complete services to licensees and brand owners. Based in Barcelona, the agency is known for working with global rights, fast turnaround, approvals, feedback, … [Read more...] about Fashion Brand Custo Barcelona Partners With Art Ask Agency