By Allison Watkinson TLL Reporter Mattel and Netflix have announced the development of a licensed Masters of the Universe live-action motion picture. The film is slated to begin production in the summer of 2022. The Nee brothers will co-direct from a screenplay co-written with David Callaham, while rising star Kyle Allen will star as Prince Adam and his alter-ego, … [Read more...] about Toy Licensing: Mattel Working With Netflix on He-Man Feature Film
Archive
Mattel Snags Global Deal For Disney Princess and Frozen
Multi-Category Collection Expected to Arrive at Retailers Worldwide Beginning 2023 Toy giant Mattel has signed a global, multiyear licensing deal for two of Disney's most popular franchises. Under the agreement, Mattel will have the global licensing rights to develop lines of toys for the Disney Princess line and the Frozen franchise. The agreement is with Disney Consumer … [Read more...] about Mattel Snags Global Deal For Disney Princess and Frozen
Author Inks Her Own Deal For Kids Book Collection
Author Zane Carson Carruth has partnered with a mailing catalog for release of a two-piece set collection of her popular children’s novel series. The set will include the first book in the series; The World’s First Tooth Fairy…Ever, and a Coloring & Activity Book based on the award-winning novels. Zane Carson Carruth is an international children’s book author, a certified … [Read more...] about Author Inks Her Own Deal For Kids Book Collection
Film Licensing: EA Games Releasing Three Star Wars Games in Lucasfilm Deal
By Allison Watkinson TLL Reporter Big news for Star Wars fans, as Electronic Arts and Lucasfilm Games announced three new licensed video game titles in development from Respawn Entertainment. Respawn Entertainment, best known for their work on Apex Legends, Titanfall and Star Wars Jedi: Fallen Order, is leading the development and production of these new projects. “We are … [Read more...] about Film Licensing: EA Games Releasing Three Star Wars Games in Lucasfilm Deal
Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats
Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG manages some of the world’s greatest athletes and fashion icons. Dolly Parton is the most revered female country singer-songwriter of all time. … [Read more...] about Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats
Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive brand licensing agency of record for food categories. The brand has already successfully launched the first-ever Chuck E. Cheese frozen pizza with licensing … [Read more...] about Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
Who’s News: Kerry Phelan Promoted to Chief Brand Officer at Genius Brands
By Gary Symons TLL Editor in Chief Kerry Phelan continues her meteoric rise within Genius Brands, being named Chief Brand Officer of the growing company this week. The appointment follows Genius Brands' acquisitions of Canada’s WOW! Unlimited Media, Inc. (WOW!) and Ameba TV, and a major investment in Germany’s Your Family Entertainment (YFE). Genius Brands says it promoted … [Read more...] about Who’s News: Kerry Phelan Promoted to Chief Brand Officer at Genius Brands
Character Licensing: Popeye Goes Sailing, Plays Golf, With Two New Licensing Deals
By Gary Symons TLL Editor in Chief King Features has signed up two deals that will see Popeye the Sailor Man adopted for a sailing club and golf gear. In the first of those two licensing agreements, King Features has licensed Popeye the Sailor Man for Pick a Pier, an online platform that connects boaters and marinas. Pick a Pier says the license was signed to launch its Popeye … [Read more...] about Character Licensing: Popeye Goes Sailing, Plays Golf, With Two New Licensing Deals
Phone Home, With Funko’s Board Game Based On E.T. The Extra Terrestrial
Funko Games has unveiled a new board game inspired by E.T. The Extra-Terrestrial for its 2022 lineup. The new game is called E.T. The Extra-Terrestrial: Light Years From Home. It will be released across North America and Europe in the summer of 2022. Funko Games came into being in 2019, after Funko Inc. acquired notable board game development studio, Forrest-Pruzan Creative. … [Read more...] about Phone Home, With Funko’s Board Game Based On E.T. The Extra Terrestrial
Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock
By Allison Watkinson TLL Reporter UFC has announced a new licensing deal that names the performance brand Project Rock as their official footwear partner. Project Rock was created by former UFC athlete, entrepreneur, and actor Dwayne "The Rock" Johnson in collaboration with athletic-apparel company, Under Armour Inc. It features footwear, apparel, and accessories that have … [Read more...] about Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock