By Allison Watkinson TLL Reporter Free-to-play games publisher, Tilting Point, has formed a licensing partnership with Gear Inc. and Mars Retail Group for an M&M's branded mobile game. The game has been named M&M’s Adventure and is the first mobile game to feature the M&M’s characters. The upcoming game will include more than 1000 levels and feature multiple types … [Read more...] about Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands
Archive
Sustainable Licensing: Hasbro Commits To Fight Global Warming
Hasbro has announced a major commitment to reduce its environmental footprint and lower its greenhouse gas emissions. The toy and entertainment giant says it has joined the Science Based Targets initiative (SBTi), committing to further reduce its environmental footprint in support of a lower carbon economy. This commitment marks the latest move in the company’s ongoing … [Read more...] about Sustainable Licensing: Hasbro Commits To Fight Global Warming
Jewel and MHS to Host Virtual Event for Art Licensing Industry
By Allison Watkinson TLL Reporter Jewel Branding & Licensing and MHS Licensing and Consulting are co-hosting Showcase, a virtual event for the art and design licensing community. Jewel is a global licensing agency that develops and manages strategic licensing programs across a range of product categories, while MHS, founded in 1995, is a licensing and consulting agency … [Read more...] about Jewel and MHS to Host Virtual Event for Art Licensing Industry
Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal
By Allison Watkinson TLL Reporter Entertainment companies 9 Story Media Group and Karma’s World Entertainment have announced a licensing partnership with FIT DTech for a children's fashion collection. Inspired by the animated Netflix series Karma’s World, FIT students and graduates have designed a 50-piece collection for licensing partners to incorporate across a range of … [Read more...] about Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal
LEGO, Disney, Jazwares Clean Up In Toy Of The Year Awards
By Gary Symons TLL Editor in Chief LEGO dominated this year's TOTY award list with seven wins, but Jazwares' Squishmallow line won Toy of the Year, winning three separate awards. "Squishmallows takes the crown!" the company tweeted at the news. "This would not be possible without the support of our phenomenal partners, retailers, Jazmanians & our millions of … [Read more...] about LEGO, Disney, Jazwares Clean Up In Toy Of The Year Awards
Take Five Minutes To Complete The Licensing Salaries and Compensation Survey
By Gary Symons TLL Editor in Chief The Licensing Letter has just released its annual Licensing Salaries and Compensation Survey, covering 2021 and 2020. TAKE THE SURVEY HERE. This year the survey specifically covers the impact of the COVID-19 pandemic on the salaries and job security for the professionals working in our industry. And while The Licensing Letter has … [Read more...] about Take Five Minutes To Complete The Licensing Salaries and Compensation Survey
Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
By Allison Watkinson TLL Reporter Online therapy provider PresenceLearning has partnered with Hasbro to bring popular licensed characters and games to its platform. Through this partnership speech-language pathologists, occupational therapists, and other mental health professionals will be able to use the exclusive digital adaptations to enhance their online therapy … [Read more...] about Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
Music Licensing: Epic Rights to Rep Aerosmith’s Brand
By Allison Watkinson TLL Reporter The bestselling hard-rock band Aerosmith has signed with Epic Rights as its brand licensing management agency. A subsidiary of Universal Music Group, Epic Rights is a branding, merchandising, and artist’s services company that offers retail licensing, tour merchandising, D2C e-commerce, VIP/fan experiences, merch bundles, and more. With … [Read more...] about Music Licensing: Epic Rights to Rep Aerosmith’s Brand
Collegiate Sports Management Inks Sports Licensing Deal With BrandR
By Allison Watkinson TLL Reporter Collegiate Sports Management Group (CSMG) and The BrandR Group (TBG) have announced a multi-year brand partnership in the NIL and group licensing spaces. The agreement will focus on combining personnel resources and university network connections for mutual benefit. Collectively, CSMG and TBG represent more than 250 athletic conferences, … [Read more...] about Collegiate Sports Management Inks Sports Licensing Deal With BrandR
Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme
Zach Horwitz Sentenced For $230 Million Fraud Based On False Claims of Licensing Deals With Netflix and HBO Max By Gary Symons TLL Editor in Chief For most of his adult life, 35-year-old Zachary Horwitz (aka Zach Avery) was an actor in a number of low-budget horror flicks. But his big role came when he starred as the central character in an equally terrifying, $230 million … [Read more...] about Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme