By Allison WatkinsonTLL Reporter Licensing International has named the non-profit organization Delivering Good as its charity of choice for product donations. Delivering Good is a non-profit that provides new merchandise donated by manufacturers and retailers to families facing economic, medical, social, and environmental challenges. Since 1985, Delivering Good has … [Read more...] about Licensing International Names Delivering Good as its Charity of Choice
Archive
BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program
By Allison WatkinsonTLL Reporter BBC Studios is adding to its list of licensed consumer products partners for the animated, preschool brand, Bluey. These new licensing partnerships lead up to the debut of the giant Bluey balloon at the 2022 Macy’s Thanksgiving Day Parade. The publishing company Bendon, Inc. is releasing a line of Imagine ink coloring books in the U.S. … [Read more...] about BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program
Marc Schwartz of Bob Mackie Design Elected to Board of SPLiCE
By Gary Symons TLL Editor in Chief The veteran legal and licensing expert Marc Schwartz was welcomed to the board of the Society of Product Licensors Committed to Excellence (SPLiCE). Schwartz is the Chief Operating Officer and General Counsel of Bob Mackie Design Group, famous as the designer for the brightest stars in Hollywood and beyond. Mackie was also the costume … [Read more...] about Marc Schwartz of Bob Mackie Design Elected to Board of SPLiCE
Spielwarenmesse and Licensing International Partner on New Trade Show
By Gary Symons TLL Editor in Chief The biggest players in licensing trade shows have partnered to bring the industry a new event in Germany called BRANDmate. The German trade fair provider Spielwarenmesse is now partnering with Licensing International and the organizers of a new B2B networking event to create the new company BRANDmate GmbH. That company will launch a new … [Read more...] about Spielwarenmesse and Licensing International Partner on New Trade Show
Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary
By Allison WatkinsonTLL Reporter Following a partnership for the Assassin’s Creed Valhalla brand earlier this year, Ubisoft and Fabacus are joining forces for Assassin’s Creed's 15th anniversary. The agreement between the two companies was brokered by the licensing division of the global entertainment company, IMG. Fabacus is a global software developer that is known … [Read more...] about Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary
Adidas Ends Partnership With Kanye West Over Antisemitic Posts
By Gary Symons TLL Editor in Chief Sportswear titan Adidas has ended its partnership with Kanye West, saying it “does not tolerate antisemitism.” The move comes after the controversial rapper and entrepreneur was suspended from Instagram and Twitter over offensive posts. The move will be expensive for Adidas, which signed a mutually lucrative deal with West, who … [Read more...] about Adidas Ends Partnership With Kanye West Over Antisemitic Posts
Minecraft Fans Get New Merch Through Licensing Deal With Smiggle
By Allison Watkinson TLL Reporter The video game franchise Minecraft has released a limited-edition accessory line with the retail brand Smiggle. The deal between Minecraft and Smiggle was brokered by licensing agency Merchantwise on behalf of the Minecraft brand. Merchantwise focuses on gaming, digital, and entertainment licensing for the Australia and New Zealand … [Read more...] about Minecraft Fans Get New Merch Through Licensing Deal With Smiggle
Pinterest Pens Partnership To Bring Music To Its Video Service
By Gary Symons TLL Editor in Chief The social media site Pinterest has inked a critical licensing deal for music from Warner Music Group, Warner Chappell, Merlin and BMG. With short video content all the rage on social media channels, this agreement will allow Pinterest users to combine songs from top artists with their short videos. “Music plays a vital role in elevating … [Read more...] about Pinterest Pens Partnership To Bring Music To Its Video Service
Wizards of the Coast, Post Malone Team Up for Secret Lair Cards
By Gary Symons TLL Editor in Chief The three-time diamond selling musician Post Malone is designing art for Magic: The Gathering's Secret Lair playing cards. Malone is partnering with Hasbro's Wizard of the Coast division mainly because he is a well-known Magic: The Gathering enthusiast, who will now be included in the game. Secret Lair is a direct-to-consumer, … [Read more...] about Wizards of the Coast, Post Malone Team Up for Secret Lair Cards
Who Ya Gonna Call For Halloween Licenses? Ghostbusters!
Sony Pictures Consumer Products is inviting Ghostbuster fans to suit up for Halloween with an expansive new suite of licensed goods and content. The list of licensees includes IllFonic, Hasbro, Disguise, Insight Editions and more. The list of licensed products and experiences includes interactive gaming, apparel, accessories, toys, collectibles, and costumes – taking the … [Read more...] about Who Ya Gonna Call For Halloween Licenses? Ghostbusters!