By Allison Watkinson
TLL Reporter
Reemsborko has been appointed as the UK licensing agency for TV Tokyo’s Naruto, Naruto Shippuden and Boruto properties.
Reemsborko is a UK-based company that brings twenty-five years of experience in the licensing industry as a licensee, consultant and agent. The agency builds strategic brand extensions to secure long-term success for its partners and clients.
Reemsborko’s role will be to partner with TV Tokyo on developing a strategic plan for the growth of the franchises’ consumer products program. The agency will also sign and manage licensees for both general merchandise and promotions throughout the region.
“TV Tokyo is pleased to sign Reemsborko in order to continue building our presence in Europe,” said Hiroaki Saiki, Head of Global Distribution at TV Tokyo. “Reemsborko is a great match as they have a solid reputation for handling animé properties with care, love and an entrepreneurial spirit. We look forward to growth in the UK under this partnership.”
The Naruto anime franchise includes more than 1,000 episodes and 11 feature films. The animé series began airing in the UK in 2006.
The first series in the franchise is called Naruto. It follows the story of Naruto Uzumaki, a young ninja who is the host of a powerful Nine-Tails fox spirit.
Naruto Shippuden is the sequel series to the original Naruto animé. Naruto Shippuden follows the protagonist of the original Naruto series in a new quest to defeat a powerful enemy bent on controlling all of humanity.
Boruto is the third series in the Naruto animé franchise. The Boruto series follows the life of Boruto Uzumaki, the son of the original Naruto protagonist, as he fights to save the world alongside his ninja teammates.
“We are excited to work on these premier league animés and to bring them to the licensees that will create the products the fans love,” said Max Arguile, MD at Reemsborko.
“With the rising trend in manga and animé, the timing is perfect,” Arguile added. “These brands will extend into merchandise, promotions and experiences with the best partners in the business – interest is certain to be significant and though there are many licensees already in place, we are actively seeking partners in a number of categories”
The TV Tokyo Corporation is a Japanese broadcaster and network operator that specializes in entertainment programming for children and young adults. Its global distribution portfolio includes Naruto, Bleach, Black Clover, Fruits Basket, and more.