The Licensing Letter

Articles

Smile Makers and Mumsnet Breaking the Taboo of Mothers’ Sexuality

Smile Makers, a leading global sexual wellness brand, has partnered with Mumsnet, the UK’s largest online community of mothers, to launch The Whisperer, the world's first vibrator designed specifically for mothers. The product was created with the help of Mumsnet’s licensing agent, The Point.888, to tackle the taboo of mothers' sexuality and help new mothers reconnect with … [Read more...] about Smile Makers and Mumsnet Breaking the Taboo of Mothers’ Sexuality

Angry Birds Release Headphones For Happy Children

By Allison Watkinson TLL Reporter The consumer technology brand PowerLocus has partnered with Rovio to launch a collection of childrens' headphones featuring the Angry Birds brand. The licensing deal between Rovio and PowerLocus was facilitated by Angry Birds’ global licensing agency, IMG. Rovio Entertainment is a global company that focuses on creating, developing … [Read more...] about Angry Birds Release Headphones For Happy Children

Giochi Preziosi Named Master Toy Partner for Masha and the Bear

By Allison Watkinson TLL Reporter The brand licensing and animation company Animaccord has partnered with Giochi Preziosi to create a toy collection featuring Masha and the Bear. Masha and the Bear is a CG-animated preschool series that is loosely based on a Russian folktale of the same name. The series is produced by Animaccord and currently airs in more than 150 countries … [Read more...] about Giochi Preziosi Named Master Toy Partner for Masha and the Bear

North American Toy Revenue Flatlined in 2022

By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022

Emmy-Winning Severance To Release Range of Licensed Consumer Products

By Gary Symons TLL Editor in Chief The Emmy Award-winning breakout series Severance is marking its second season with a slate of consumer products in 2023. The wide-ranging collection of products for the show's avid fan base were created after the program appointed IMG as its exclusive global licensing representative. “Severance is one of the most exciting and gripping … [Read more...] about Emmy-Winning Severance To Release Range of Licensed Consumer Products

Dino Ranch Goes Live With ‘Roarsome’ Stage Show

By Allison Watkinson TLL Reporter A licensed theatrical production called Dino Ranch Live is hitting stages in more than sixty cities across North America starting March 2023. Produced by Fierylight and Terrapin Station Entertainment, Dino Ranch Live is based on Boat Rocker's animated children's series which features cowboys and dinosaurs. The Dino Ranch TV series is … [Read more...] about Dino Ranch Goes Live With ‘Roarsome’ Stage Show

Mattel Issues Chelsea Doll Supporting Kids With Scoliosis

By Allison Watkinson TLL Reporter The Barbie brand has released a new doll for the Chelsea character line that is designed to increase representation of scoliosis. The new Chelsea doll features curvature in the spine and a removable back brace. With over 100,000 children diagnosed with scoliosis each year in the US, the new doll is intended to normalize the use of back … [Read more...] about Mattel Issues Chelsea Doll Supporting Kids With Scoliosis

Music Licensing: Is Justin Bieber’s Catalog Worth More Than $200 Million?

Data From Spotify Says Yes By Gary Symons TLL Editor in Chief (Photo of Justin Bieber by Budiey) Justin Bieber has agreed to sell his entire music catalog to Hipgnosis Songs Capital for more than $200 million. Hipgnosis announced the deal via press release, saying it has acquired “Justin Bieber’s 100% interest in his Publishing Copyrights (including the Writer’s Share … [Read more...] about Music Licensing: Is Justin Bieber’s Catalog Worth More Than $200 Million?

Miraculous Characters to Appear in PLAYMOBIL Toys

The animation studio ZAG and the Horst Brandstätter Group have joined forces to develop PLAYMOBIL toys for the popular Miraculous – Tales of Ladybug and Cat Noir franchise. The launch is planned for 2024 and will feature Ladybug, Cat Noir, and their cast of heroes and villains in various playsets and seasonal toys. The toy range will have the iconic look and feel of … [Read more...] about Miraculous Characters to Appear in PLAYMOBIL Toys