By Allison Watkinson
TLL Reporter
The consumer technology brand PowerLocus has partnered with Rovio to launch a collection of childrens’ headphones featuring the Angry Birds brand.
The licensing deal between Rovio and PowerLocus was facilitated by Angry Birds’ global licensing agency, IMG.
Rovio Entertainment is a global company that focuses on creating, developing and publishing mobile games, and is best-known for its flagship brand Angry Birds, which initially debuted as a mobile game in 2009. Since its creation, the Angry Birds brand has expanded into a multimedia franchise that includes various feature films, video games, animated content, licensed consumer products, and experiential attractions.
The co-branded Angry Birds PowerLocus P2 Kids headphone collection aims to make listening to music, watching videos, and remote learning more accessible for children. The headphone collection features licensed characters from the Angry Birds franchise in four different color variations.
“We are delighted to be able to extend our fast-growing range of childrens’ headphones with these new Angry Birds designs,” said PowerLocus co-founder, Alexander Glushkov.
“I truly believe that partnerships like this promote quality time and fun! Although, we have amazingly colorful designed products in-house, joining forces with Red, Chuck, Bomb and the rest of the bird gang will make listening to music even more enjoyable to children and Angry Birds fans all over the globe.”
The wireless headphones deliver HD stereo sound with a safety volume limitation of 85 db. The foam-lined top and soft protein pads are designed to comfortably cover the ears and provide quality sound insulation for prolonged use.
The headphones are also equipped with a microphone and a Bluetooth connection range of up to 10 meters.
Founded by two product designers in 2017, PowerLocus is an international technology brand focused on the development and manufacturing of consumer electronics products.
The Angry Birds’ P2 headphones are compatible with iOS, Android, Windows, Mac and other devices. The products are currently available for purchase on Amazon and the official Angry Birds Store.
During 2022, the Angry Birds franchise experienced further expansion with the launch of two new games called Angry Birds Journey and Angry Birds Classic. The brand also debuted its first long-form series called Angry Birds: Summer Madness on Netflix.
Rovio Entertainment is currently working to extend the Angry Birds property to new audiences through location-based entertainment and crossovers with other video games such as Minecraft and Roblox.
