By Gary Symons TLL Editor in Chief The 50th Anniversary of Hip Hop program is now underway, as The Brand Liaison announces the first wave of licensing deals. The anniversary program is a partnership between Legends Recordings and their licensing agency, The Brand Liaison, designed to celebrate the legacy of a half century of Hip Hop in America. The partners have now … [Read more...] about The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners
Articles
Magic Mixies Becoming “A Licensing Hit” Says Bulldog
By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals with Kokomo and RJ Bags for Moose Toys’ Magic Mixies brand. Founded in 2007, Bulldog is a UK-based licensing agency that works with brand owners to develop merchandise programs for both international and domestic markets. The Magic Mixies brand initially launched during Christmas 2021 … [Read more...] about Magic Mixies Becoming “A Licensing Hit” Says Bulldog
Who’s News: ZAG Makes Key Hire For New Toy Division
By Allison Watkinson TLL Reporter ZAG has appointed James Nunziati as Head of Global Sales for ZAG Play's recently launched Toy Division. In his new position at ZAG Play, Nunziati will build on the Toy Division's sales operations by developing and executing new sales strategies and establishing sustainable relationships with both customers and retailers. He will also … [Read more...] about Who’s News: ZAG Makes Key Hire For New Toy Division
Angry Birds Releases Branded Water Bottles for Thirsty Fans
By Allison Watkinson TLL Reporter The hydration brand Ion8 has partnered with Rovio Entertainment to release a series of licensed Angry Birds water bottles. The deal between Ion8 and Rovio Entertainment was facilitated by the global licensing agency IMG on behalf of the Angry Birds brand. Rovio Entertainment is a global company that specializes in creating, developing … [Read more...] about Angry Birds Releases Branded Water Bottles for Thirsty Fans
Hasbro’s Releases Gelfire Blaster With World’s Top YouTuber
By Gary Symons TLL Editor in Chief Hasbro has released its much anticipated NERF Pro Gelfire blaster, in collaboration with YouTube star MrBeast. The latest licensed product from Hasbro is a testament to the growing commercial power of social media stars. Last week MrBeast surpassed the long-time record holder PewDiePie to become the most watched channel on YouTube, … [Read more...] about Hasbro’s Releases Gelfire Blaster With World’s Top YouTuber
Forever 21 Launches First Metaverse-Tested Fashion Collection
By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection
Crayola Experience Partners with Children’s Foundation for Holiday Event
By Allison WatkinsonTLL Reporter Crayola Experience has partnered with the First Responders Children’s Foundation on a licensed charity prize event for the holidays.The charity prize event allows customers to sign up for a free spin of the Holiday Prize Wheel which gives a chance to win mystery prizes ranging in value from $1 to $28 each. Each participating Crayola Experience … [Read more...] about Crayola Experience Partners with Children’s Foundation for Holiday Event
Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App
By Allison WatkinsonTLL Reporter The Pinkfong Company has partnered with Toekenz Collectibles to launch a Baby Shark NFT collection and blockchain game on the Toekenz app. Toekenz Collectibles is a digital media, content and tech start-up company that designs and develops branded web3 experiences for kids and families through the Toekenz app. The Toekenz app is a … [Read more...] about Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App
Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain
By Gary Symons TLL Editor in Chief The people of Ukraine have been redefining the definition of courage and perseverance under the most extreme adversity. Now, the aptly named pre-school series Brave Bunnies is going back into production with the help of Wildbrain. The global kids and family entertainment company has partnered with Ukrainian kids’ producer Glowberry … [Read more...] about Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain
Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware
By Allison WatkinsonTLL Reporter Hasbro has teamed up with Bamboo Bamboo to launch a sustainable range of limited-edition Peppa Pig children’s tableware. "We are thrilled to collaborate with Bamboo Bamboo on their first-ever licensing deal and delighted that they have chosen to do this with a globally recognized brand like Peppa Pig," said Leonie Goodman, UK Category … [Read more...] about Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware