The Licensing Letter

Content Licensing

Annual Licensing Royalty Trends Report Available Now

The Licensing Letter has released its annual Licensing Royalty Trends Report on the TLL Bookstore. And this year, the report comes with a major difference. Typically the Licensing Royalty Trends Report covers the differences in royalties and revenue, as well as changes in common licensing contract terms, from one year to the next. This year, however, the TLL team studied … [Read more...] about Annual Licensing Royalty Trends Report Available Now

ZAG Animation on Display At Brazilian Pop Culture Festival

By Allison Watkinson TLL Reporter The animation studio ZAG is hosting an exhibit at Brazil’s upcoming pop culture festival CCXP for its Miraculous and Ghostforce entertainment franchises. “We’re so excited to be at CCXP to interact with our Miraculous cosplay fans from across Brazil and engage them with news about Ghostforce that launched in May this year,” said Jeremy … [Read more...] about ZAG Animation on Display At Brazilian Pop Culture Festival

Reindeer In Here Products Landing In Target For Xmas

By Allison Watkinson TLL Reporter Paramount Consumer Products is launching an exclusive product collection for the upcoming premiere of the CBS Original, Reindeer In Here. Reindeer In Here is an animated holiday special based on a book of the same name by author Adam Reed. Reindeer In Here follows Blizzard (Blizz) and his friends’ as they band together to save the future … [Read more...] about Reindeer In Here Products Landing In Target For Xmas

Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

Concert Expected To Be The Largest of Meta's Metaverse Events To Date By Gary Symons TLL Editor in Chief The Notorious B.I.G. is back, literally from the grave, as the star rapper will posthumously headline a concert in Horizon Worlds. The concert is part of one of the most powerful trends in licensing today, as music stars past and present are starring in concerts held in … [Read more...] about Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

Bob Iger Returns as CEO in Major Disney Shakeup

By Gary Symons TLL Editor in Chief After a rough two years for the Walt Disney Company, Robert Iger has been reappointed as the company's CEO. Iger will replace Bob Chapek, who has stepped down from the position of CEO. Iger spent more than 40 years at Disney and also ran the company as CEO during 15 of its most successful years, overseeing massive growth that made … [Read more...] about Bob Iger Returns as CEO in Major Disney Shakeup

Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation

By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation

Scholastic Releasing New Children’s Books Based on Dino Ranch

By Allison Watkinson TLL Reporter Scholastic and Boat Rocker have released the fifth and sixth titles in their licensed publishing program for the preschool series Dino Ranch. The new books in the Dino Ranch publishing program include a storybook titled Pterodactyl Attack! and a Level 1 reader called Home on the Ranch. Both of these books were made available for purchase … [Read more...] about Scholastic Releasing New Children’s Books Based on Dino Ranch

Electronic Arts and Marvel Sign Landmark Video Game Deal

By Allison Watkinson TLL Reporter Electronic Arts is collaborating with Marvel on a long-term licensing deal to develop character-driven video games for consoles and PC. Each of the games will feature an original story set in the Marvel universe. The first title in development is a single player, action-adventure game based on the Iron Man character. “We have been … [Read more...] about Electronic Arts and Marvel Sign Landmark Video Game Deal

Ghibli Studios Opens Long Awaited Theme Park in Japan

The dedicated fans of Studio Ghibli fans are celebrating this week as a new theme park opened based on the studio's animated hit films. Ghibli Park opened on Nov. 1 in Aichi prefecture, less than an hour by train from the major city Kyoto. The park brings to life characters and scenes from films like Spirited Away and My Neighbor Totoro in a facility built inside the Aichi … [Read more...] about Ghibli Studios Opens Long Awaited Theme Park in Japan

Who’s News: James Gunn, Peter Safran Take Helm at DC Studios

By Gary Symons TLL Editor in Chief DC Studios has unveiled their secret weapon in their battle for dominance in the lucrative world of superhero films and series. Film industry stalwarts James Gunn and Peter Safran have been appointed to the new roles of Co-Chairmen and Chief Executive Officers of DC Studios. The appointment comes with tremendous power over the future of … [Read more...] about Who’s News: James Gunn, Peter Safran Take Helm at DC Studios