By Gary Symons TLL Editor in Chief DC Studios has unveiled their secret weapon in their battle for dominance in the lucrative world of superhero films and series. Film industry stalwarts James Gunn and Peter Safran have been appointed to the new roles of Co-Chairmen and Chief Executive Officers of DC Studios. The appointment comes with tremendous power over the future of … [Read more...] about Who’s News: James Gunn, Peter Safran Take Helm at DC Studios
Content Licensing
Corus Opens New Studio For Book-Based Content
The Canadian production company Corus Entertainment is opening a new production company for live action content based on books. Corus, a successful entertainment company with global scope, says it has signed an overall deal with writer-producer Jeff Norton (pictured above) to lead the studio, which will adapt book-based IP aimed at a mainly younger audience. The move comes as … [Read more...] about Corus Opens New Studio For Book-Based Content
Random House Expanding Licensing For Richard Scarry Collection
By Allison Watkinson TLL Reporter Random House Children’s Books is expanding Richard Scarry’s global franchise with branded merchandise, new titles, and a 50th-anniversary celebration. Richard Scarry is one of the world’s most popular children’s book authors and illustrators of all time, with over 300 titles published and more than 160 million copies sold worldwide. Scarry … [Read more...] about Random House Expanding Licensing For Richard Scarry Collection
ZAG Engages Born For Advertising and Marketing Licensing
The booming animation studio ZAG has engaged Born Licensing, an agency focused on licensing for the purpose of advertising and marketing. The agreement will see Born Licensing representing the company’s flagship property, Miraculous – Tales of Ladybug and Cat Noir, said founder and CEO Jeremy Zag. Founded in 2014 by David Born, Born Licensing works with owners of intellectual … [Read more...] about ZAG Engages Born For Advertising and Marketing Licensing
Transformers Take To the Seas With World of Warships
Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships
Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure
The Pink Panther Diamond has been stolen, and fans are invited to help the bungling Inspector Clouseau crack the case. The interactive adventure is a new program launched by MGM through a licensed app called Bounce. In partnership with MGM, the Bounce app will give users, better known as Bouncers, an interactive, app-navigated outdoor adventure, unlike anything before, … [Read more...] about Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure
TV Licensing: Discovery Launches CP Program for Shark Week
Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively popular event, and this year Discovery will be airing 25 adrenaline pumping hours of original, shark-themed content. Dwayne "The Rock" Johnson, one of the world's top film stars and … [Read more...] about TV Licensing: Discovery Launches CP Program for Shark Week
Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released a new product called Samsung Gaming Hub, which turns its Smart TVs into a video game streaming platform. The core of the technology is that it allows users to play video games on … [Read more...] about Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
Stranger Things Sets All-Time Viewing Record for Streaming TV
By Gary Symons TLL Editor in Chief The evil creature Vecna may or may not succeed in taking over the world, but there's no question the Netflix horror series Stranger Things already has. The quirky series Stranger Things has smashed the record for streaming views, amassing 7.2 billion minutes of viewing for the week May 30 to June 5. That's the highest weekly total for any show … [Read more...] about Stranger Things Sets All-Time Viewing Record for Streaming TV
Strong Growth in Global Toy Revenue in 2021 to End in 2022
NDP Report Points to Coming Decline Due to Inflation, and Underlines Importance of Licensing to Toy Industry By Gary Symons TLL Editor in Chief The toy industry had its best year in a decade in 2021, as people turned to play during dark economic and political times. That's the conclusion of The NPD Group’s latest global toys report, which says the global toy market surged to … [Read more...] about Strong Growth in Global Toy Revenue in 2021 to End in 2022