Electronic Arts is making a huge move in the video gaming space as it has entered into a definitive agreement to acquire mobile game developer GluMobile Inc. GluMobile is a leading global developer and publisher of mobile games including Design Home, Covet Fashion, and MLB Tap Sports Baseball. Under the terms of the agreement, EA will acquire Glu for $2.1 billion in enterprise … [Read more...] about EA Expands Mobile Game With Glu Acquisition
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Disney/Pixar Release Nascar Products for #CarsWeek
Disney and Pixar’s Cars Week is back, leading up to this year’s Daytona 500 on Feb. 14, with all new products and activations inspired by popular real-life NASCAR drivers and iconic Disney and Pixar’s Cars characters. Disney says its classic Cars characters like Lightning McQueen, Jackson Storm, Mater, Luigi and Guido have been "NASCAR-ified," and some of the most notable … [Read more...] about Disney/Pixar Release Nascar Products for #CarsWeek
ICY PARK: The Third Ivy Park Collection with Beyoncé
Pop star and fashion icon Beyoncé has partnered with adidas on their third collection in the ongoing IVY PARK partnership. The latest collection, aptly titled “ICY PARK”, brings the streets to the ski slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative … [Read more...] about ICY PARK: The Third Ivy Park Collection with Beyoncé
Jazwares Tag Teams With UFC For New Collectibles Line
Global toy company Jazwares, and UFC, the world's premier mixed martial arts organization, are teaming up again to bring the world of UFC and mixed martial arts a new line of UFC action figures and role play collectibles. The new line of collectibles is already available for preorder now from Ringside Collectibles. The new wave of collectible figures includes Conor McGregor, … [Read more...] about Jazwares Tag Teams With UFC For New Collectibles Line
Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers ... and even Spartans ... need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, Head of Halo & Xbox Consumer … [Read more...] about Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
New Launches From Jewel For Black History Month
Jewel Branding & Licensing (JBL) is celebrating Black History Month by launching several new projects and highlighting some of their most talented designers, illustrators, influencers and TV personalities. The company says it's "proud to highlight the designers and artists of color in their portfolio, including illustrators and influencers Kendra Dandy of Bouffants & … [Read more...] about New Launches From Jewel For Black History Month
EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise
Electronic Arts' partnership with FIFA has been incredibly lucrative for both parties, and now the EA SPORTS division is doubling down with a massive expansion of games based on their collaboration. EA announced this week the signing of a multiyear UEFA license extension, ensuring the pinnacle of club football remains exclusive to EA SPORTS. As well, EA is expanding football … [Read more...] about EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise
LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Video gaming's most iconic speedster is now coming to a box of LEGO near you, as LEGO Ideas announced it is releasing a line of products for Sonic the Hedgehog. Even more interesting, the partnership is happening because of a concept design submitted by a 24-year-old LEGO superfan in the UK, Viv Grannel. LEGO says Grannel, also a passionate Sonic fan, created her design as a … [Read more...] about LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Elie Saab Inks Global Licensing Deal With Brands Beyond Beauty
The luxury fashion brand Elie Saab has signed a long-term global licensing deal for its perfumes and cosmetics with Brands Beyond Beauty. The agreement came into effect at the beginning of the year, and will see Brands Beyond Beauty handling the entire strategic and operational creation, distribution, online and offline sales and marketing of the Elie Saab perfumes and … [Read more...] about Elie Saab Inks Global Licensing Deal With Brands Beyond Beauty
Mattel Developing ‘Heist’ Movie Based on Uno Game
Toy giant Mattel has been putting a lot of oomph behind its popular UNO game for its 50th Anniversary, and is topping off the program with a live action motion picture. Mattel Films will produce the project alongside Grammy-nominated rapper Lil Yachty. In addition, Quality Control’s Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher will produce for Quality Films. Marcy … [Read more...] about Mattel Developing ‘Heist’ Movie Based on Uno Game