The Licensing Letter

Other

Indie Animation Studio ZAG Tags Sarah Boyer For Senior Licensing Role

The award-winning global independent animation studio ZAG opted for deep experience as it expands its retail division, hiring on Sarah Boyer as Vice President, Retail, North America. Julian Zag, Executive Vice President, Global Operations, says the timing was right to bring on Boyer, who formerly worked with MGA Entertainment, as the company has been successful in signing up a … [Read more...] about Indie Animation Studio ZAG Tags Sarah Boyer For Senior Licensing Role

MDR Brand Management Extends Reach Into Asia with Click! Acquisition

MDR Brand Management has acquired a leading Asia brand management company, CLICK! Licensing Asia Inc., creating the most comprehensive pan-Asian solution for brand owners and their intellectual property assets. The strategic acquisition adds to MDR Brand Management’s existing Asian presence and follows its recent opening of three new offices in India. MDR Brand Management now … [Read more...] about MDR Brand Management Extends Reach Into Asia with Click! Acquisition

Universal Music Acquires Bob Dylan Catalog in 9-Figure Deal

Bob Dylan must be 'Knockin' on Heaven's Door' right about now, after Universal Music Publishing Group announced the acquisition of the singer-songwriter's entire music catalog for a reported nine-figure sum. The exact acquisition cost is still 'Blowin' in the Wind,' but rumors are that it will top Stevie Nicks $100 million deal last week from Primary Wave, and could be one of … [Read more...] about Universal Music Acquires Bob Dylan Catalog in 9-Figure Deal

Mattel Licenses Itsy Bitsy Knight for Fisher Price Line

Mattel has signed a multi-year licensing agreement with PGS Entertainment a line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Mattel and its Fisher-Price brand will develop new figurines, plush toys, toy vehicles, and play sets, with the toy line slated for wide release in 2022. Gus – The Itsy Bitsy Knight is a … [Read more...] about Mattel Licenses Itsy Bitsy Knight for Fisher Price Line

Roblox Releasing New Game With YouTube Child Star Ryan Kaji

The Roblox Studio, makers of the world’s largest ‘user-created’ video games, is launching a new property created by the world’s most popular YouTube star, Ryan Kaji.  Kaji is the young star of Ryan’s World, formerly known as Ryan ToysReview, who got his start as a young child doing toy unboxing videos with his dad, and expanded the program to include more educational videos on … [Read more...] about Roblox Releasing New Game With YouTube Child Star Ryan Kaji

Flash Gordon Board Game Rocketing to Retail Via Plastic Meatball

King Features is celebrating the 40th anniversary of the cult classic film Flash Gordon by engaging retro-nostalgia experts Plastic Meatball for a multi-year licensing agreement across multiple product categories.  Plastic Meatball is kicking off the program with a retro-style family board game, but the deal encompasses a wide swath of consumer products categories, including … [Read more...] about Flash Gordon Board Game Rocketing to Retail Via Plastic Meatball

Lotería Extends Its Hot Streak With Suavecito Licensing Deal

Virtually no one in Mexico or of Mexican descent doesn't know Lotería, an iconic Mexican card game that has been on the market for more than a century. This week Lotería has continued to grow its hot licensing program with a new collection of hair and beauty products in partnership with popular brand Suavecito. Brokered by the licensing agency Pacific Swell Brands, this timely … [Read more...] about Lotería Extends Its Hot Streak With Suavecito Licensing Deal

Babar Gets New Duds in Deal With Rowing Blazers

The world's most popular elephant character, Babar, will now have his own line of apparel and accessories through New York clothing brand and retailer Rowing Blazers. The agreement was made with international kid's show producer Nelvana and The Clifford Ross Company, which has owned the rights since 1986. The collaboration, launched globally on Rowing Blazers’ website on Dec. … [Read more...] about Babar Gets New Duds in Deal With Rowing Blazers

License Factory Scores Sweet Deal With Crayola

The License Factory has secured a licensing agreement with fellow Pennsylvania company Crayola, for a North America-wide distribution of branded Confetti Popcorn and Cotton Candy. The agreement covers the US, Canada and Mexico. The License Factory says Crayola Confetti Popcorn and Cotton Candy has been carefully crafted in Crayola classic colors to provide a colorful snacking … [Read more...] about License Factory Scores Sweet Deal With Crayola