By Gary Symons, TLL Editor in Chief Glaring headlines involving media conglomerate Warner Bros. signal a dramatic shift in the way the entertainment business is run and how the public will in the very near future consume first run movies. The news appeared in virtually every news outlet in the world, and the headline in the industry publication Hollywood Reporter blared, … [Read more...] about Special Report: Warner Bros. May Kill the Movie Theater With Plan to Stream First Run Movies
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EB’s Got Game, With New Line of Xbox Branded Merch
Australian video game retailer EB Games is celebrating the release of the new Xbox Series X and Xbox Series S consoles with the release of specially designed Xbox branded merchandise. EB Games stores across Australia are featuring an endcap showcasing several Xbox licensed products including branded unisex apparel and accessories including wallets, caps, travel mugs, drink … [Read more...] about EB’s Got Game, With New Line of Xbox Branded Merch
Sesame Street Learns the ABCs of Licensing With New Breakfast Cereal
There probably hasn't been a food product this good for reading and spelling skills since the invention of alphabet soup! Cereal maker General Mills has partnered with Sesame Workshop to release two new brands of cereal under the Sesame Street brand. The new cereal will begin to appear on store shelves in January and features two varieties: berry flavor with number-shaped … [Read more...] about Sesame Street Learns the ABCs of Licensing With New Breakfast Cereal
Major Restructuring at Disney Television
Walt Disney Company is going through a major shakeup as the world's top entertainment conglomerate restructures its burgeoning television empire under the leadership of Dana Walden, Chairman of Disney Television. In essence Disney has consolidated its three television properties into two divisions. Touchstone, which was originally known as Fox 21, will be merged into 20th … [Read more...] about Major Restructuring at Disney Television
Kraft Announces Multiple New Brand Partners
The Kraft Heinz Company and its exclusive licensing agency Brand Central have announced a wide range of new partnerships connected to well known products including Planters, Kool-Aid, Heinz, and Jell-O, among others. “We are excited to welcome our new merchandise partners to the Kraft Heinz family," said Ashley White, Associate Director, Marketing—Global Licensing & … [Read more...] about Kraft Announces Multiple New Brand Partners
Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation
Toy and kids branding giant Hasbro has formed a multi-territory agreement that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will feature 12 World Taekwondo top athletes. The campaign … [Read more...] about Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation
American Booksellers Opposing Penguin Purchase of Simon & Schuster
The American Booksellers Association is calling on the Dept. of Justice to investigate the "antitrust implications" of Penguin Random House's proposed purchase of Simon & Schuster, one of its primary competitors in the book publishing industry. "On November 17, I sent a letter to the Honorable Joseph Simons, chair of the Federal Trade Commission, to express ABA’s concern … [Read more...] about American Booksellers Opposing Penguin Purchase of Simon & Schuster
Under Armour Launches New Brand With Stephen Curry
Fitness fashion leader Under Armour scored a game-winning three-pointer this week, announcing a partnership with three-time NBA champion and two-time MVP Stephen Curry. Under the agreement the company will create and launch the Curry Brand, "a purpose-led performance brand with a mission to ensure every young person has equitable access to sport." "Through the community … [Read more...] about Under Armour Launches New Brand With Stephen Curry
Dynacraft, Warner Bros. Partner on Themed Bikes and Quads
An agreement between Dynacraft and Warner Bros. will have kids putting their pedals to the metal on bikes and quads featuring their favorite characters from Harry Potter and Looney Tunes. "With the exciting new Harry Potter-themed bike, Dynacraft and Warner Bros. Consumer Products have created a truly spellbinding ride for Harry Potter fans,” says Patricia Gates, Dynacraft … [Read more...] about Dynacraft, Warner Bros. Partner on Themed Bikes and Quads
Peaky Blinders Deal Results in a True ‘Blood Red’ Wine
If you're looking for the perfect wine for that Peaky Blinder's fan ... or for any "tall handsome man, In a dusty black coat, with a red right hand ..." then you'll be pleased to know there is now an unofficial, blood red wine available through a licensing deal with Banijay Rights. Banijay Brands, in partnership with official Peaky Blinders brand owner and producer, Caryn … [Read more...] about Peaky Blinders Deal Results in a True ‘Blood Red’ Wine