Licensee strikes deal with Rockpool Licensing for the ground-breaking new CBeebies show Poetic Brands, the specialist apparel licensee, has announced a new partnership with Rockpool Licensing for the hit live action series, The Baby Club. The new collection is set to include layette & fashion daywear along with nightwear, snow suits, sleeping bags, accessories, towels and … [Read more...] about Poetic Brands Strikes Deal With The Baby Club
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Special Report: The TikTok Gold Rush Has Begun
Why Brands Need to Engage With the Upstart Social Media Platform By Gary Symons, TLL Editor in Chief It’s been a while since a new social media platform has really punched through the ceiling to join the ranks of the well-established giants like Facebook, Twitter, or Instagram. In early 2019 not many people in the West even knew about TikTok; it was just another in a series … [Read more...] about Special Report: The TikTok Gold Rush Has Begun
NRG Survey Reveals Top 20 Entertainment Franchises
By Gary Symons Editor in Chief, The Licensing Letter If you're in licensing, your job depends on picking the winning brands and franchises that people will want to see in their toys, clothing and various retail products. National Research Group just made that job easier, releasing their list of the most successful and popular franchises in the entertainment industry, … [Read more...] about NRG Survey Reveals Top 20 Entertainment Franchises
Cosmos-Maya Cartoons to Air Globally Through New Distribution Deals
Leading India and Singapore-based animation studio Cosmos-Maya has secured three key digital distribution deals which will see its original content made available across 120 platforms globally including Amazon Fire TV, Apple iTunes, Hulu, ROKU and Vudu. Under the first agreement, US-based OTT.Studio has picked up four Cosmos-Maya titles, Vir The Robot Boy, Motu Patlu, Tik Tak … [Read more...] about Cosmos-Maya Cartoons to Air Globally Through New Distribution Deals
New CEO, Events President At Wizard Peter Katz Tapped to Run Events
Wizard Brands made some big moves this week in a major restructuring of the company's management team, led by the appointment of Scott Kaufman as Chairman and CEO. The Company also announced that finance and accounting executive Heidi C. Bowman has been appointed CFO for Wizard Brands, Inc. and distribution executive Mike Rees will take over as CEO of Jevo Holdings, LLC, a … [Read more...] about New CEO, Events President At Wizard Peter Katz Tapped to Run Events
Special Report: Toy Sector Proves Immune to COVID-19 Pandemic
By Gary Symons, TLL Editor in Chief Toy manufacturers, retailers and licensors could be excused for expecting a rough ride this year as the COVID-19 pandemic raged across the globe, killing more than a million people to date, and devastating most of the world’s economies. In fact, in a March survey from The Licensing Letter, licensing executives reported they felt … [Read more...] about Special Report: Toy Sector Proves Immune to COVID-19 Pandemic
Special Report: The Rise of the Virtual Influencer
By Gary Symons, TLL Editor in Chief Last month I read a story in Scientific American about the theory that all of humanity, and in fact, all of reality as we know it, exists within some sort of simulation—as if we are just bit characters in an insanely advanced videogame. I scoffed at the idea, as my wife pointed out that anyone who thinks we live in a simulation has never … [Read more...] about Special Report: The Rise of the Virtual Influencer
UK Show Floogals Zoom into Rocket’s Roster
Rocket Licensing announced this week it has acquired the representation rights for Nevison’s BAFTA and Emmy nominated preschool TV animation, Floogals. The popular programme follows the characters Fleeker, Flo and Boomer, three pint-sized but adventurous aliens from Planet Floog, as they discover the world, and its ‘hooman’ inhabitants through fresh eyes. Floogals has become … [Read more...] about UK Show Floogals Zoom into Rocket’s Roster
Capcom Seeking Licensing Partners for Mega Man
Further to a story that first broke in May this year on the fan site Nintendo Wire, Capcom has updated their website to make it clear the company is actively seeking licensing partners for its Mega Man video game property. The original page was spotted on the Japanese website and was printed only in Japanese, but Capcom has now put out an update to their English language page … [Read more...] about Capcom Seeking Licensing Partners for Mega Man
Seismic Shakeup in Publishing as Bertelsmann Buys Simon & Schuster
The parent company of America's largest publishing house, Penguin Random House, has emerged the victor in a bidding war for the country's third largest book publisher. Bertelsmann says it has reached an agreement to purchase S&S for $2.175 billion, with the deal expecting to close in 2021 following regulatory approvals. Until that time, the companies say S&S will … [Read more...] about Seismic Shakeup in Publishing as Bertelsmann Buys Simon & Schuster