IMG is set to expand the British heritage brand Laura Ashley's consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints and patterns have continued to inspire the most coveted styles and fashion trends around the world," said Tim Smith, Vice President at IMG. "We are … [Read more...] about Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion
Other
Transport for London Steps Into Deal With London Sock Exchange
We guess you can just call them "tube socks." Transport for London, known for its iconic red double decker buses and the London Underground—aka the Tube—has signed on for a new licensed socks collection from The London Sock Exchange. In a deal put together by TBSA, the TfA's exclusive global licensing agency, The London Sock Exchange will be releasing a line of socks to … [Read more...] about Transport for London Steps Into Deal With London Sock Exchange
Sports Licensing: IMG Tagged To Rep Basketball World Cup
FIBA, the International Basketball Federation, has appointed IMG as global master licensee of the FIBA Basketball World Cup 2023. IMG is a global leader in sports, fashion, events and media. IMG also specializes in licensing, sports training and league development. The multi-year deal will see IMG work with FIBA to develop an extensive range of merchandising products … [Read more...] about Sports Licensing: IMG Tagged To Rep Basketball World Cup
Dr. Seuss Expands Its Marketing and Licensing Teams
The children's entertainment company Dr. Seuss Enterprises has promoted Shannon Spisak to Vice President of Marketing and Communications. As well, Dr. Seuss is further expanding their management team with the new appointments of Vienna Downes, Jimeka Broussard, and Raquel Ojalvo into positions within retail and licensing. Spisak previously held the role of Senior Director of … [Read more...] about Dr. Seuss Expands Its Marketing and Licensing Teams
Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
By Gary Symons TLL Editor in Chief Many brands face difficult decisions over the war in Ukraine, but few have made more difficult decisions than video game developer Wargaming. The producer of popular franchises World of Tanks and World of Warships, among others, Wargaming has fired one of its founders, moved its company headquarters out of Belarus, and has terminated its … [Read more...] about Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
Smiley Celebrates 50 Years With Pop-up Experience
In celebration of the brand's 50th anniversary, Smiley has launched an in-store experience with Urban Outfitters in Europe. Smiley says Urban Outfitters launched a Europe wide in-store experience beginning on April 4, as part of their collaboration with Smiley, which has been celebrating its 50th anniversary throughout 2022. The licensed partnership is part of an ambitious … [Read more...] about Smiley Celebrates 50 Years With Pop-up Experience
Experiential Licensing: Batman Interactive Experience Launching at Spyscape
A new interactive experience from DC and SPYSCAPE will allow Batman fans to unleash their inner superhero sidekick. SPYSCAPE is part of Cipher Corp Ltd, a multi-disciplinary imagineering company creating innovative brands, culture and technology. SPYSCAPE's mission is to inspire people to uncover their own superpowers through physical and digital experiences based around spy … [Read more...] about Experiential Licensing: Batman Interactive Experience Launching at Spyscape
CAA Completes Takeover of CAA-Global Brands Group
Creative Artists Agency (CAA) says it has completed its takeover of CAA-GBG Global Brand Management Group. CAA-GBG was originally created as a joint operation between CAA and holding company Global Brands Group in 2016. The two companies founded their joint venture in 2016, and became a major player in brand licensing. Clients included Budweiser, Coca-Cola, The Cheesecake … [Read more...] about CAA Completes Takeover of CAA-Global Brands Group
Who’s News: Major Leadership Changes at Hasbro and Mattel
Mattel Names New President and Chief Commercial Officer; Hasbro Adds Two New Directors Two of the world's largest toy and entertainment conglomerates have made key changes to their upper management and board composition. Hasbro announced Elizabeth Hamren, Chief Operating Officer of Discord Inc., and Blake Jorgensen, Executive Vice President of Special Projects, and former … [Read more...] about Who’s News: Major Leadership Changes at Hasbro and Mattel
Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete portfolio of products and solutions including seat cushions, seat covers, and steering wheel covers. Custom Accessories … [Read more...] about Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal