The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz's licensing agency Brand Central, the deal will see Hyperkin using the most popular snack brands that have been nourishing dedicated couch warriors for decades. "Now gamers can truly represent their favorite go-to … [Read more...] about Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
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Brands With Influence Appointed to Rep Genius Brands in the UK
Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K. The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global … [Read more...] about Brands With Influence Appointed to Rep Genius Brands in the UK
Brands With Influence Appointed to Rep Genius Brands in the UK
Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K. The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global … [Read more...] about Brands With Influence Appointed to Rep Genius Brands in the UK
Trade Shows: More Than 170 Exhibitors Already Signed On For Licensing Expo
By Allison Watkinson TLL Reporter The Licensing Expo is gearing up to host the consumer product industry's largest in-person get- together in three years. A growing roster of brands are signing on daily to exhibit at the in-person event that will be held at the Mandalay Bay Convention Center in Las Vegas. The full exhibitor list is available online and is accessible … [Read more...] about Trade Shows: More Than 170 Exhibitors Already Signed On For Licensing Expo
Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global
By Gary Symons TLL Editor in Chief Simon Philips, one of the licensing industry’s most accomplished executives, has joined the board of experiential entertainment company Falcon’s Beyond Global. Among his many accomplishments, Philips served as president of Marvel Entertainment International, where he was a member of the leadership team that helped build Marvel into a retail … [Read more...] about Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global
MGM Expanding Licensing Program For Hit Show Vikings: Valhalla
New Products and Partners for the Global Viking Sensation Includes Apparel, Accessories, Collectibles, Costumes and More MGM's Netflix hit Vikings: Valhalla is looking for more licensing partners as the studio expands its global program. The studio's epic Viking saga is back and better than ever with the unstoppable adventures of Vikings: Valhalla. On the heels of the recent … [Read more...] about MGM Expanding Licensing Program For Hit Show Vikings: Valhalla
Who’s News: Global Licensing Group Appoints New Head of Retail & Licensing
By Allison Watkinson TLL Reporter The Global Licensing Group has appointed former events manager Laura Freedman-Dagg to the newly created role of Head of Retail, Licensing. In her new role, Freedman-Dagg will work across the business's global event portfolio. This will include prominent exhibitions such as the Licensing Expo, the European and North American Brand & … [Read more...] about Who’s News: Global Licensing Group Appoints New Head of Retail & Licensing
Who’s News: Maya Assis Heading Licensing at Sleepwear Firm Komar
By Allison Watkinson TLLReporter The successful sleepwear licensee, Komar, has promoted veteran licensing executive Maya Assis to Vice President of Licensing. Assis will be responsible for leading all licensing deals for the brand. “This is very exciting,” says Assis. “Komar is always growing, they’re family run and they’re very open with how they operate the business. It’s … [Read more...] about Who’s News: Maya Assis Heading Licensing at Sleepwear Firm Komar
Licensing Law: IP Theft and Fraud Rampant In NFT Markets
A TLL Special Report: For Members Only By Gary Symons TLL Editor in Chief The value and popularity of NFTs has soared over the past year, but a wave of fraud and IP thefts threaten to derail the marketplace. That's a major problem for licensing companies, which have seized on non-fungible tokens as a way to create value for digital collectibles. The NBA's Top Shots program, … [Read more...] about Licensing Law: IP Theft and Fraud Rampant In NFT Markets
Netflix To Acquire Stranger Things’ Developer Next Games
Netflix is making another big move in the gaming space, signing an agreement to acquire Finnish developer Next Games. Under the terms of the agreement, Netflix will commence a tender offer to acquire all of the issued and outstanding shares of Next Games. Pursuant to the offer, Next Games shareholders would receive €2.1 ($2.30 US) in cash per share of Next Games, for a total … [Read more...] about Netflix To Acquire Stranger Things’ Developer Next Games