By Gary Symons TLL Editor in Chief If you can't beat 'em, join 'em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics ... the same company that yanked its license with Major League Baseball in August last year. It's a move that The Licensing Letter predicted at the time, as well as the very real possibility that Fanatics will also make a … [Read more...] about Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
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Toy Fair Going Ahead Despite Omicron Outbreak In UK
By Allison Watkinson TLL Reporter The British Toy and Hobby Association has confirmed that the licensing trade show, Olympia Toy Fair 2022, will be going ahead as planned. It will be taking place from Jan. 25 to 27, barring any sudden changes in government safety regulations. The Toy Fair is known as the UK’s largest game and hobby event. In 2020, the Toy Fair featured 260 … [Read more...] about Toy Fair Going Ahead Despite Omicron Outbreak In UK
Toy Licensing: Fun In Motion Toys Brings Andy Moberg On Board
Licensing veteran Andy Moberg has been hired to lead sales at award-winning company Fun In Motion Toys. Fun In Motion Toys is the creator of Shashibo and other fidget toys such as Spinballs, Mozi, and Wandini. Shashibo is a three-time Toy Of The Year Award finalist. Moberg has joined this company as Vice President of Sales & Marketing. “Andy brings a great combination of … [Read more...] about Toy Licensing: Fun In Motion Toys Brings Andy Moberg On Board
Licensing Management: Nissan Announces Global Partnership With Brainbase
By Allison Watkinson TLL Reporter The Nissan Motor Corporation has announced a global partnership with licensing software company, Brainbase. Brainbase is a venture-backed company that uses software to assist licensing teams in optimizing their partnerships. The software brings together all the features required to run a global licensing business. Brainbase is known for its … [Read more...] about Licensing Management: Nissan Announces Global Partnership With Brainbase
North Face x Gucci Tops For Fashion Collaborations In 2021
By Gary Symons TLL Editor in Chief With 2021 in the rear view mirror, it's a good time to look at the licensing collaborations that really worked. Thankfully, the research team at Love The Sales (lovethesales.com) has done the research, and has compiled those fashion collaborations that resulted in the most demand or online searches. According to Love The Sales, the … [Read more...] about North Face x Gucci Tops For Fashion Collaborations In 2021
Brand Licensing: Flynn Collective and Clean Mama Partner Up
Flynn Collective has announced an exclusive licensing deal with the popular cleaning brand, Clean Mama. Clean Mama was founded in 2009 by Becky Rapinchuk. Since that time, the company has become an industry-leading multi-platform cleaning and organization brand. In 2015, the company launched a branded line of natural cleaning products. “It’s an exciting time in the cleaning … [Read more...] about Brand Licensing: Flynn Collective and Clean Mama Partner Up
Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin's Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the musical and narrative journey of the Assassin’s Creed games. The concert will feature video montages of the games that are synchonized … [Read more...] about Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin's Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the musical and narrative journey of the Assassin’s Creed games. The concert will feature video montages of the games that are synchonized … [Read more...] about Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
Mattel’s American Girl Creates First Chinese-American Girl Of The Year
Mattel has responded to anti-Asian racism by creating its first ever Girl of the Year doll of Chinese descent. The Mattel-owned doll maker celebrated the New Year by unveiling Corinne Tan, a Chinese-American skier, as its 2022 Girl of the Year on Thursday. Girl of the Year dolls, which were introduced in 2001, differ from other American Girl dolls by being based on modern … [Read more...] about Mattel’s American Girl Creates First Chinese-American Girl Of The Year
Music Licensing: Warner Chappell Music Acquires David Bowie Publishing Rights
By Gary Symons TLL Editor in Chief The other shoe has dropped in Warner's months-long negotiations to acquire sole rights to the entire music catalog of the influential singer-songwriter David Bowie. According to Variety, which broke the story Jan. 3, Warner Chappell Music paid more than $250 million for the publishing rights for Bowie's 27 albums. That figure puts the sale … [Read more...] about Music Licensing: Warner Chappell Music Acquires David Bowie Publishing Rights